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Header Bidding Tutorials
PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report
Brian -
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
PubPower Report Guide (Part 1): Metrics Analysis with Overview Report
Brian -
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights?
Understanding...
How to Use Ad Refresh on PubPower to Increase Ad Revenue
Brian -
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play.
Whether...
8 Tips For Creating High-Converting Landing Pages
Jodie -
Landing pages play a crucial role in advertising campaigns, as they act as the final destination for users after clicking on an advertisement. A...
SSP and DSP: Key Differences in Programmatic Advertising
Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...
Recover 40% Ad Revenue Using PubPower’s Adblock Alert
The Situation
Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...
How to Overcome Banner Blindness and Boost Performance 2025
Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...
