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Publisher Resources

What is HTML5 Game Ads? Next-level In-game Ads

As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...

How to Use Keywords for SEO: A Guide for Publishers (2024)

For publishers, driving organic traffic is essential for sustaining engagement and generating ad revenue. One of the most effective ways to attract the right...

Top 10 Best Niches For Programmatic Advertising (2024)

In the digital landscape, choosing the right niche is crucial for webmasters aiming to maximize their revenue through programmatic advertising. Certain niches attract high-value...
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Microsoft Clarity: How to use Clarity for better ad monetization

Microsoft Clarity: How to use Clarity for better ad monetization In the previous blog, we have learnt about what Microsoft Clarity is, what it does...

Microsoft Clarity: Better Understanding on User Behavior

Dive Deeper into User Behavior with Microsoft Clarity Microsoft Clarity is a free analytics tool designed to help website owners better understand user behavior and...

Native Ads: Definition, Stats, Benefits, Best Practices

As the digital advertising landscape evolves, publishers are continually looking for ways to create more engaging, less intrusive ad experiences for their audiences. Native...

What is Invalid Traffic (IVT)?

What is invalid traffic? Invalid traffic refers to any clicks or impressions on digital ads that may not result from genuine user interest or intentional...

What is ads.txt ? How Can Publishers Implement On Their Website

What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

PubPower’s Rental Ad Manager: Maximize Your Ad Revenue Easily

Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...

Google Certified Publishing Partner (GCPP) – Which One is The Best For You

In the complex world of programmatic advertising industry, publishers need expert guidance, advanced technology, and direct access to premium demand to maximize their revenue...

What is Banner Blindness? How to Avoid It

Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...