{"id":2030,"date":"2025-04-08T09:53:14","date_gmt":"2025-04-08T09:53:14","guid":{"rendered":"https:\/\/pubpower.io\/blog\/?p=2030"},"modified":"2025-04-10T10:48:48","modified_gmt":"2025-04-10T10:48:48","slug":"ad-refresh","status":"publish","type":"post","link":"https:\/\/pubpower.io\/blog\/ad-refresh\/","title":{"rendered":"How to Use Ad Refresh on PubPower to Increase Ad Revenue"},"content":{"rendered":"<p class=\"\" data-start=\"250\" data-end=\"417\">In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That\u2019s where ad refresh comes into play.<\/p>\n<p class=\"\" data-start=\"419\" data-end=\"640\">Whether you&#8217;re a publisher looking to boost revenue or an ad ops professional optimizing inventory, understanding how ad refresh works\u2014and how to use it responsibly\u2014can make a big difference in your monetization strategy.<\/p>\n<h2><strong>What Is Ad Refresh?<\/strong><\/h2>\n<p class=\"\" data-start=\"674\" data-end=\"867\">Ad refresh (also known as auto-refresh) is a technique where an ad unit is reloaded automatically after a certain period of time or user action\u2014without requiring the page to reload.<\/p>\n<p class=\"\" data-start=\"869\" data-end=\"1006\">Instead of showing just one ad per session, the same ad slot can serve multiple impressions over time, increasing overall ad revenue.<\/p>\n<p class=\"\" data-start=\"1010\" data-end=\"1153\">Example: If a user stays on a page for 2 minutes and your ad refreshes every 30 seconds, you can serve up to 4 ad impressions in a single slot.<\/p>\n<p data-start=\"1010\" data-end=\"1153\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2033\" src=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Untitled-design-6.gif\" alt=\"\" width=\"960\" height=\"655\" \/><\/p>\n<h2 class=\"\" data-start=\"1160\" data-end=\"1184\"><strong>How Does It Work?<\/strong><\/h2>\n<p class=\"\" data-start=\"1186\" data-end=\"1406\">Ad refresh is typically implemented using JavaScript within the ad tags or through your ad server (like Google Ad Manager or PubPower). There are different triggers that can be used to determine when an ad refreshes:<\/p>\n<ul data-start=\"1408\" data-end=\"1762\">\n<li class=\"\" data-start=\"1408\" data-end=\"1495\">\n<p class=\"\" data-start=\"1410\" data-end=\"1495\">Time-based refresh: Reload the ad after a fixed interval (e.g. every 30 seconds).<\/p>\n<\/li>\n<li class=\"\" data-start=\"1496\" data-end=\"1625\">\n<p class=\"\" data-start=\"1498\" data-end=\"1625\">Viewability-based refresh: Only refresh if the ad has been in view for a certain time (e.g. 30 seconds of 50% viewability).<\/p>\n<\/li>\n<li class=\"\" data-start=\"1626\" data-end=\"1762\">\n<p class=\"\" data-start=\"1628\" data-end=\"1762\">Event-based refresh: Trigger a refresh when the user performs a certain action (e.g. scrolls, clicks, or interacts with the tool).<\/p>\n<\/li>\n<\/ul>\n<h2 class=\"\" data-start=\"1769\" data-end=\"1796\"><strong>Benefits of Ad Refresh<\/strong><\/h2>\n<p><strong>1. More Impressions, More Revenue<\/strong><\/p>\n<p class=\"\" data-start=\"1842\" data-end=\"2020\">Refreshing ads increases the number of impressions served per session\u2014boosting your total eCPM and programmatic revenue, especially on long-form content or utility pages.<\/p>\n<p><strong>2. Higher Fill Rates<\/strong><\/p>\n<p class=\"\" data-start=\"2053\" data-end=\"2207\">When one demand source can\u2019t fill the slot, refreshing gives other demand sources a chance to serve an ad\u2014improving overall fill rate and competition.<\/p>\n<p><strong>3. Better Ad Relevance<\/strong><\/p>\n<p class=\"\" data-start=\"2242\" data-end=\"2380\">Refresh allows new, possibly more relevant or updated ads to appear, improving user targeting and sometimes click-through rates (CTR).<\/p>\n<h2 class=\"\" data-start=\"2387\" data-end=\"2415\"><strong>Risks &amp; Considerations<\/strong><\/h2>\n<p class=\"\" data-start=\"2417\" data-end=\"2476\">Ad refresh must be handled carefully, or it could backfire:<\/p>\n<p data-start=\"2478\" data-end=\"2508\"><strong>1. Viewability Drops<\/strong><\/p>\n<p class=\"\" data-start=\"2509\" data-end=\"2648\">Refreshing ads that aren\u2019t in view can result in low-quality impressions, reducing CPMs and harming relationships with demand partners.<\/p>\n<p><strong>2. Policy Violations<\/strong><\/p>\n<p class=\"\" data-start=\"2681\" data-end=\"2850\">Platforms like Google Ad Manager and AdSense have strict guidelines on ad refresh. Failing to meet them can result in policy violations or revenue clawbacks. You can learn AdSense ad placement policies <a href=\"https:\/\/support.google.com\/adsense\/answer\/1346295?hl=en#Auto-refreshing_ads\">here<\/a> to properly adhere them.<\/p>\n<p><strong>3. User Experience Impact<\/strong><\/p>\n<p class=\"\" data-start=\"2888\" data-end=\"3027\">Aggressive refresh intervals can cause layout shifts or make the site feel ad-heavy\u2014leading to higher bounce rates or user frustration.<\/p>\n<h2 class=\"\" data-start=\"3552\" data-end=\"3590\"><strong>Where Does Ad Refresh Work Best?<\/strong><\/h2>\n<p class=\"\" data-start=\"3592\" data-end=\"3624\">Ad refresh is most effective on:<\/p>\n<ul data-start=\"3626\" data-end=\"3870\">\n<li class=\"\" data-start=\"3626\" data-end=\"3677\">\n<p class=\"\" data-start=\"3628\" data-end=\"3677\"><strong>Sticky ad units (e.g. anchor ads or sidebars)<\/strong>: Sticky ads remain visible on the screen while the user scrolls or interacts with the content. Since they&#8217;re constantly in view, ad refreshes in these positions maintain high viewability rates, which is a key requirement for most demand partners. Refreshing a sticky ad ensures you maximize impressions without hurting UX.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2034\" src=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Untitled-design-8.gif\" alt=\"\" width=\"800\" height=\"199\" \/><\/p>\n<\/li>\n<li class=\"\" data-start=\"3678\" data-end=\"3723\">\n<p class=\"\" data-start=\"3680\" data-end=\"3723\"><strong>Long-form content or editorial articles:<\/strong>\u00a0Readers of in-depth articles spend more time on the page, especially if it&#8217;s investigative journalism, guides, or opinion pieces. That extended time makes it possible to serve multiple ad impressions in the same slot through timed refresh, increasing revenue without needing page reloads.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3724\" data-end=\"3766\">\n<p class=\"\" data-start=\"3726\" data-end=\"3766\"><strong>Live blogs or real-time update pages<\/strong>: Users stay on these pages for ongoing updates (e.g., during sports events, elections, product launches). These sessions are naturally longer, and content updates dynamically. Auto-refreshing ads fits the format perfectly by delivering fresh ads alongside fresh content, keeping engagement and CPMs high.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3767\" data-end=\"3801\">\n<p class=\"\" data-start=\"3769\" data-end=\"3801\"><strong>Online tools and calculators<\/strong>: Tool-based pages often keep users engaged for extended periods\u2014especially if they\u2019re using multiple features or waiting for results. Since there\u2019s often limited scrolling and static layouts, placing sticky or in-content refreshable ads ensures continuous monetization while the tool runs.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3802\" data-end=\"3870\">\n<p class=\"\" data-start=\"3804\" data-end=\"3870\"><strong>Dashboards or embedded platforms where users spend longer time: <\/strong>Users tend to leave these pages open while monitoring data or performing tasks (like analytics dashboards, user portals, stock charts). Ad refresh works great here because the page remains active and visible for long sessions, but the user doesn\u2019t navigate elsewhere\u2014creating a perfect opportunity for non-intrusive, viewable ad refresh.<\/p>\n<\/li>\n<\/ul>\n<h2><strong>How to Set Up Ad Refresh on PubPower<\/strong><\/h2>\n<ol>\n<li>Log into <a href=\"http:\/\/apps.pubpower.io\">PubPower Dashboard<\/a><\/li>\n<li>Go to <strong>SETUP -&gt; Supply -&gt; Domain Setup<\/strong><\/li>\n<\/ol>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2035 alignnone\" src=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_292.png\" alt=\"\" width=\"1913\" height=\"512\" srcset=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_292.png 1913w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_292-300x80.png 300w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_292-1024x274.png 1024w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_292-768x206.png 768w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_292-1536x411.png 1536w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_292-150x40.png 150w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_292-696x186.png 696w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_292-1068x286.png 1068w\" sizes=\"auto, (max-width: 1913px) 100vw, 1913px\" \/><\/strong><\/p>\n<p>3. Enter <strong>Config<\/strong> tab<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2037 alignnone\" src=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_293.png\" alt=\"\" width=\"966\" height=\"269\" srcset=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_293.png 966w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_293-300x84.png 300w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_293-768x214.png 768w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_293-150x42.png 150w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_293-696x194.png 696w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/p>\n<p>4. Set up ad refresh<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2036 size-full\" src=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_294-e1744099870634.png\" alt=\"\" width=\"468\" height=\"289\" srcset=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_294-e1744099870634.png 468w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_294-e1744099870634-300x185.png 300w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2025\/04\/Screenshot_294-e1744099870634-150x93.png 150w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>5. Save<\/p>\n<h2 class=\"\" data-start=\"3877\" data-end=\"3897\"><strong>Final Thoughts<\/strong><\/h2>\n<p class=\"\" data-start=\"3899\" data-end=\"4174\">Ad refresh is a smart way to maximize your inventory without increasing traffic, but it\u2019s not a set-it-and-forget-it tool. Used strategically, it can boost revenue and enhance demand partner competition. Used carelessly, it can damage your reputation and reduce earnings.<\/p>\n<p class=\"\" data-start=\"4176\" data-end=\"4346\">Platforms like PubPower offer dynamic, policy-compliant ad refresh technology that ensures you get the most out of your ad space while keeping user experience intact.<\/p>\n<p class=\"\" data-start=\"4348\" data-end=\"4447\">Interested in trying ad refresh on your site? Let our team help you implement it the right way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That\u2019s where ad refresh comes into play. Whether you&#8217;re a publisher looking to boost revenue or an ad ops professional optimizing inventory, understanding how ad refresh works\u2014and how to use it responsibly\u2014can make a big difference in your [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":2032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[124],"class_list":{"0":"post-2030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-header-bidding-tutorials","8":"tag-feature"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Ad Refresh on PubPower to Increase Ad Revenue - PubPower Blog<\/title>\n<meta name=\"description\" content=\"Ad refresh is a technique where an ad unit is reloaded automatically after a certain period of time or user action without reloading page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pubpower.io\/blog\/ad-refresh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Ad Refresh on PubPower to Increase Ad Revenue - 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