{"id":352,"date":"2023-02-17T09:31:16","date_gmt":"2023-02-17T09:31:16","guid":{"rendered":"https:\/\/pubpower.io\/blog\/?p=352"},"modified":"2024-10-22T07:52:48","modified_gmt":"2024-10-22T07:52:48","slug":"prohibited-categories","status":"publish","type":"post","link":"https:\/\/pubpower.io\/blog\/prohibited-categories\/","title":{"rendered":"Prohibited Categories"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At PubPower, we aim to provide users with a high-quality, engaging, and safe experience when interacting with your content. Our policies are designed to ensure that your campaigns reach your target audience in the right place and at the right time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To uphold our values, your campaigns should avoid the following at all times:<\/span><\/p>\n<h2><b>Adult<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ads must not promote pornographic or sexually explicit content, nudity, or adult services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of inappropriate content:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Graphic sexual imagery<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Semi-nude or revealing images<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Content that promotes or fetishizes intimate body parts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Overly sexual<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Imply nudity<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Display excessive amounts of skin, cleavage or focus unnecessarily on body parts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Allude to sexual activity<\/span><\/li>\n<\/ul>\n<h2><strong>Abortion and Contraception<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ads must not promote content related to abortion. This includes but is not limited to ads promoting abortion clinics, services or procedures, or products designed to induce abortions.<\/span><\/p>\n<h2><b>Harm or sexualization of children<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ads must not depict harm or sexualization of children<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Portraying schoolkids with sexually provocative dress and behaviour<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Over muscled children<\/span><\/li>\n<\/ul>\n<h2><b>Hateful, discriminatory, abusive, intolerant or exploitative content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ads that disparage people based on their religion, or promote hateful, discriminatory, abusive, intolerant, or exploitative content, are prohibited.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ad content must not encourage or promote hateful, discriminatory, abusive, intolerant, or exploitative behaviors or attitudes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This policy prohibits discriminatory ads based on personal attributes such as race, ethnicity, religion, age, gender, disability, and other factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">State a political point of view content is prohibited.<\/span><\/p>\n<h2><b>Obscene or offensive<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ads must not promote anything that is obscene or offensive. For example using images of dead bodies, faces, or bodily fluids.<\/span><\/p>\n<h2><b>Profanity or vulgar language<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ads must not use profanity or vulgar language. For example curse words, racial, religious, or homophobic slurs, spelling variations of profane language, or use of foreign language profanity.<\/span><\/p>\n<h2><b>Illegal products and services<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ads must not promote anything that has a significant risk of being a breach of international law, a crime against humanity, or considered to be illegal in the target region.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Targeting children in an alcohol campaign or depicting children drinking alcohol.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Advertising gambling products in regions where the client is not licensed to do so.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Advertising a trading platform membership without disclosing the risks to users&#8217; investments.<\/span><\/li>\n<\/ul>\n<h2><b>Fake News<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Prohibited content includes deceptive sites or content that misleads readers into believing false information, disguised ads with no value, propaganda, or hoaxes.<\/span><\/p>\n<h2><b>High Risk of Fraud<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ads must not promote content related to encouraging high-risk investments or money-making schemes with the intention of profiting off user participation (i.e. &#8220;Get Rich Quick&#8221; Schemes)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ads must not promote any No-Payday-Loans or Cash Advance Loans<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ads must not promote any No-Penny-Stocks or Binary Options<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No-Penny-Auctions Ads are prohibited.\u00a0<\/span><\/p>\n<h2><b>Malware<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ads must not contain adware, malware, spyware, virus, Trojan Horses, or other features designed to infiltrate or damage computer systems or access personally identifiable user information without explicit user consent<\/span><\/p>\n<h2><b>Religion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Content cannot advocate for or promote one religion over another<\/span><\/p>\n<h2><b>Shock or scare tactics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ads must not use shock or scare tactics to promote content, products, or services.<\/span><\/p>\n<h2><b>Low-quality or disruptive content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ads must not interfere with the user\u2019s experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Campaigns using poor spelling and grammar throughout the entirety of the funnel.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Interfering with a user&#8217;s ability to return to the original referring website by clicking back in their browsers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Using websites that contain pop-under advertisements, which open new browser windows are hidden under the active window.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Landing pages with broken links or navigational bars, excessive pop-ups, significantly altered images, significantly misaligned image<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>At PubPower, we aim to provide users with a high-quality, engaging, and safe experience when interacting with your content. Our policies are designed to ensure that your campaigns reach your target audience in the right place and at the right time. To uphold our values, your campaigns should avoid the following at all times: Adult [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6],"tags":[55],"class_list":{"0":"post-352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-header-bidding-tutorials","8":"tag-prohibited-categories"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prohibited Categories For Advertisers: PubPower<\/title>\n<meta name=\"description\" content=\"This article shows you all prohibited categories. 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