{"id":855,"date":"2025-09-22T09:43:03","date_gmt":"2025-09-22T09:43:03","guid":{"rendered":"https:\/\/pubpower.io\/blog\/?p=855"},"modified":"2025-09-22T09:44:37","modified_gmt":"2025-09-22T09:44:37","slug":"how-to-join-google-mcm-with-pubpower","status":"publish","type":"post","link":"https:\/\/pubpower.io\/blog\/how-to-join-google-mcm-with-pubpower\/","title":{"rendered":"How to Join Google MCM With PubPower?"},"content":{"rendered":"\n<p>At PubPower with over a decade in ad tech, we&#8217;ve witnessed firsthand how tools like Google Multiple Customer Management (MCM) can open doors for publishers seeking premium demand. But I&#8217;ve also seen the limitations\u2014 opaque processes and dependencies on third parties that can stifle true empowerment. At PubPower, our self-serve header bidding platform is built on transparency and control, aligning perfectly with publishers&#8217; needs for optimized revenue without the black box. <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This article will explain what Google MCM is, how it benefits publishers and how to join in PubPower MCM.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>What is Google MCM (Multiple Customer Management)?<\/strong><\/span><\/h2>\n\n\n\n<p>Google MCM is a key feature in Google Ad Manager 360, letting publishers delegate inventory or account access to certified third-party partners. This setup grants indirect entry to premium sources like Google Ad Exchange (AdX), bypassing direct qualification hurdles. It establishes a &#8220;parent-child&#8221; dynamic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Parent<\/strong>: A certified ad tech firm (like PubPower) with direct AdX access.<\/li>\n\n\n\n<li><strong>Child<\/strong>: The publisher gaining AdX benefits through the parent, with customizable authorization levels.<\/li>\n<\/ul>\n\n\n\n<p>This tackles a key challenge for smaller publishers: reaching high-value buyers. MCM superseded Scaled Partner Management (SPM), retired in 2022 over integration and transparency issues. By 2025, it bolsters control and reporting, syncing with privacy regs like GDPR and CCPA.<\/p>\n\n\n\n<p>From our experience, MCM bridges gaps for SMEs, but PubPower enhances it with real-time metrics and tools like Prebid integration for fuller empowerment.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/RDESController-1024x538.png\" alt=\"Google MCM\" class=\"wp-image-862\" srcset=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/RDESController-1024x538.png 1024w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/RDESController-300x158.png 300w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/RDESController-768x403.png 768w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/RDESController-150x79.png 150w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/RDESController-696x365.png 696w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/RDESController-1068x561.png 1068w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/RDESController.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>MCM Delegation Types: Manage Account vs. Manage Inventory<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Google\u2019s MCM offers two main delegation types for publishers: Manage Inventory and Manage Account.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><span style=\"font-weight: 400;\"><strong>Manage Account<\/strong><\/span><\/td><td><span style=\"font-weight: 400;\"><strong>Manage Account<\/strong><\/span><\/td><td><span style=\"font-weight: 400;\"><strong>Manage Inventory<\/strong><\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Summary<\/span><\/td><td><span style=\"font-weight: 400;\">Parent partners gain access to child publisher accounts to help the child monetize their inventory.<\/span><\/td><td><span style=\"font-weight: 400;\">Parent partners have inventory delegated to them by child publishers to monetize on the child&#8217;s behalf.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Reporting<\/span><\/td><td><span style=\"font-weight: 400;\">All data in child&#8217;s network; parent logs in for access.<\/span><\/td><td><span style=\"font-weight: 400;\">Data in parent&#8217;s network, broken down by child code.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Invitation<\/span><\/td><td><span style=\"font-weight: 400;\">A child receives an invitation from a parent partner.<\/span><\/td><td><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A child receives an invitation from a parent partner.<\/span><\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Account access<\/span><\/td><td>Parent views most (excluding billing); limited to one parent per child.<\/td><td>No direct child account access; up to 15 parents per child.<\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Trafficking<\/span><\/td><td><span style=\"font-weight: 400;\">The parent publisher manages all inventory in<\/span>Parent manages all in child&#8217;s account.<\/td><td>Parent manages delegated requests in their account; child lacks visibility.<\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Tagging<\/span><\/td><td><span style=\"font-weight: 400;\">A parent uses MCM partner tags<\/span><\/td><td><span style=\"font-weight: 400;\">A parent uses its own Ad Manager tag<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Payment<\/span><\/td><td><span style=\"font-weight: 400;\">Both parties receive the pre-agreed upon revenue share via auto-payment.<\/span><\/td><td><span style=\"font-weight: 400;\">Parent publishers receive full payment for Google monetization.<\/span><br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which MCM Delegation Is Right for You<\/strong>?<\/h2>\n\n\n\n<p>PubPower MCM offers flexibility by letting you select either delegation type &#8211; Manage Inventory or Manage Account &#8211; based on your preferences when joining.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>MCM \u2018Manage Account\u2019 Delegation<\/strong><\/span><\/h3>\n\n\n\n<p>With Managed Account configuration, subordinate publishers grant third-party partners full access to their complete GAM account, allowing these partners to control and monetize all advertising inventory. This arrangement benefits publishers who want comprehensive third-party management.<\/p>\n\n\n\n<p>Managed Account delegation works well for publishers who need extensive management support and are willing to give their third-party partners complete GAM account access.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>MCM \u2018Manage Inventory\u2019 Delegation<\/strong><\/span><\/h3>\n\n\n\n<p>Through Manage Inventory delegation, third-party partners can manage specific portions of the child publisher&#8217;s ad inventory. Although partners handle ad placements, child publishers might not see all configuration settings. This delegation type is ideal for publishers who want to utilize third-party expertise while maintaining some control over their advertising inventory.<\/p>\n\n\n\n<p>Providing Manage Account delegation access to a parent publisher restricts you from working with multiple parent partners at once. This limitation prevents fair testing between different monetization companies since only one parent publisher can have Manage Account access at a time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>What Are The Benefits Of Joining An MCM?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The primary benefit of the MCM program is getting access to premium Google AdX demand and maximizing revenue opportunities by increasing competition.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whatsoever, there are other advantages, such as:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Access to premium Google demand (via Google Ad Exchange\/AdX)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Access to demand from other premium exchanges via Google Open Bidding<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Access to Programmatic Direct deals (Preferred Deals and Programmatic Guaranteed)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Access to 3rd party ad management and optimization<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">In general, this feature aids publishers in boosting their ad earnings and efficiency by delgating some or all of their ad operations to external parties.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1019\" height=\"563\" src=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_26.png\" alt=\"Google MCM benefits\" class=\"wp-image-856\" srcset=\"https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_26.png 1019w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_26-300x166.png 300w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_26-768x424.png 768w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_26-150x83.png 150w, https:\/\/pubpower.io\/blog\/wp-content\/uploads\/2024\/04\/Screenshot_26-696x385.png 696w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Google MCM Requirements<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publisher&#8217;s websites need to be verified by Google:<span style=\"font-weight: 400;\"> ensuring its authenticity and compliance with Google\u2019s standards.\u00a0<\/span><\/li>\n\n\n\n<li>The website shouldn\u2019t be involved in any form of copyright infringement.<span style=\"font-weight: 400;\"> This means that all content on the website must be original, licensed, or free from copyright restrictions.\u00a0<\/span><\/li>\n\n\n\n<li>Publisher websites shouldn\u2019t promote sensitive contents<span style=\"font-weight: 400;\"> such as violence, gambling, or adult content.\u00a0<\/span><\/li>\n\n\n\n<li>The publisher must have a valid ads.txt file<span style=\"font-weight: 400;\"> associated with their website. This file is a standard used by the advertising industry to prevent unauthorized inventory sales and ensure transparency in programmatic advertising.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>EEA and UK User Consent Policy compliance<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">All of Google\u2019s MCM inventory has to adhere to Google\u2019s EEA and UK User Consent Policy, which aligns with the European Economic Area and United Kingdom\u2019s data protection and privacy regulations.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Both parent and child publishers have the responsibility to ensure that personalized ads are displayed only after obtaining clear consent from the user.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, if a publisher hasn\u2019t started collecting user consents, there\u2019s a useful guide provided that <\/span><a href=\"https:\/\/dashboard.tawk.to\/#\/knowledgebase\/659f5f788d261e1b5f51beaf\/articles\/65b77b942dc11314287da573\/primary\"><span style=\"font-weight: 400;\">show how to require users consent with PubPower\u2019s CMP<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>How To Get Started with PubPower&#8217;s MCM?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">PubPower is proud to be Google MCM partner, helping thousands of publishers access Google Ad Exchange, and we are on our way to become a Google Certificate Publishing Partner.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In order to get invited into PubPower\u2019s MCM, you need to be a PubPower\u2019s partner, your websites are verified for submission, and you give us some necessary GAM information. If you are using our services, check out <\/span><a href=\"https:\/\/help.pubpower.io\/article\/how-to-join-mcm\"><span style=\"font-weight: 400;\">How to join PubPower&#8217;s MCM?<\/span><\/a><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Or you can <\/span><a href=\"https:\/\/apps.pubpower.io\/register\"><span style=\"font-weight: 400;\">sign up<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/help.pubpower.io\/article\/quick-start-to-your-monetization\"><span style=\"font-weight: 400;\">start monetizing your content on PubPower<\/span><\/a><span style=\"font-weight: 400;\"> platform today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google MCM, a feature of GAM 360, allows publishers to utilize Google Ad Exchange (AdX) through specific third-party partners.<\/p>\n","protected":false},"author":1,"featured_media":2363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[128],"tags":[87,99,100],"class_list":{"0":"post-855","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-business-growth-hub","8":"tag-adx","9":"tag-google-mcm","10":"tag-real-time-bidding","11":"post_format-post-format-video"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Join Google MCM With PubPower?<\/title>\n<meta name=\"description\" content=\"Google MCM, a feature of GAM 360, allows publishers to utilize Google Ad Exchange (AdX) through specific third-party partners.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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