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CPM, CPC and CPA: A Publisher’s Guide to Ad Pricing Models in 2025

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In the fast-paced world of digital advertising, picking the right pricing model can make or break your revenue strategy as a publisher. We've spent...

What is Ad Fraud and How to Prevent It?

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Digital advertising fraud has evolved into one of the most pressing challenges facing marketers today. Global ad fraud losses hit $37.7B in 2024, says...

What Are Native Ads and How Do They Work for Publishers?

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In today's digital landscape where over 32.8% of internet users worldwide use ad blockers and banner blindness affects user engagement, native advertising has emerged...

What are ATF and BTF? Why It is Important in Ad Placement

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Understanding where to place your ads can make or break your revenue strategy. If you're a publisher wondering whether "above the fold" (ATF) or...

CPM vs RPM: The Differences Publishers Should Know

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Understanding the nuances between CPM and RPM isn't just about knowing definitions—it's about unlocking the full revenue potential of your website. As digital advertising...
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