PubPower, Author at PubPower Blog

PubPower - 22 September, 2025

Google MCM, a feature of GAM 360, allows publishers to utilize Google Ad Exchange (AdX) through specific third-party partners.

PubPower - 13 August, 2025

Because the pricing models will directly affect publishers' revenue stream, understanding CPM, CPC, CPA can help them to optimize their ads

PubPower - 6 August, 2025

Ad fraud in programmatic advertising refers to deceptive and often malicious activities designed to exploit the digital advertising.

PubPower - 29 July, 2025

Native advertising involves ads that are seamlessly integrated into a platform's content, mimicking the look and feel of organic content.

PubPower - 29 July, 2025

ATF ads hit 73% viewability vs 45% for BTF. Learn the difference, which placement earns more, and how to optimize both for maximum revenue.

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