HomeAuthorsPosts by PubPower

Invalid Traffic (IVT): How to Protect Your Ad Revenue and Avoid Bans

PubPower -
For a small or medium-sized publisher, few things are more terrifying than logging into your ad dashboard and seeing a warning about "invalid traffic."...

How to Join Google MCM With PubPower?

PubPower -
At PubPower with over a decade in ad tech, we've witnessed firsthand how tools like Google Multiple Customer Management (MCM) can open doors for...

CPM, CPC and CPA: A Publisher’s Guide to Ad Pricing Models in 2025

PubPower -
In the fast-paced world of digital advertising, picking the right pricing model can make or break your revenue strategy as a publisher. We've spent...

What is Ad Fraud and How to Prevent It?

PubPower -
Digital advertising fraud has evolved into one of the most pressing challenges facing marketers today. Global ad fraud losses hit $37.7B in 2024, says...

What Are Native Ads and How Do They Work for Publishers?

PubPower -
In today's digital landscape where over 32.8% of internet users worldwide use ad blockers and banner blindness affects user engagement, native advertising has emerged...
12Page 1 of 2

PubPower

Logo

PubPower makes every impressions is valuable for both publishers and advertisers, help publishers get more revenue and advertisers reach their campaigns' proper audiences.

GCCP Logo 1

Company

Resource Center

Latest Articles

© PubPower, 2024 - a product of Interdog Media Pte Ltd - All Rights Reserved