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Knowledge

SSP and DSP: Key Differences in Programmatic Advertising

Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...

Case Studies & Success Stories

Recover 40% Ad Revenue Using PubPower’s Adblock Alert

The Situation Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...

Monetization Strategies

How to Overcome Banner Blindness and Boost Performance 2025

Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...

Ad Operations Insights

Best Ad Formats for Popular Niches 2025

In the fast-evolving world of programmatic advertising, choosing the best ad formats for your website or app can make or break your revenue goals....

Ad Operations Insights

8 Tips Help Small Publishers Compete in Programmatic Advertising

In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....

Industry News

6 Must-Know Programmatic Advertising Trends for Publishers 2025

Introduction Programmatic advertising has revolutionized how publishers and advertisers connect, using automation and data to precisely deliver ads. As of 2024, over 90% of U.S....

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