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Header Bidding Tutorials

Know the Difference: SSP and DSP in Programmatic Advertising

In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...

Industry News

What is HTML5 Game Ads? Next-level In-game Ads

As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...

User Experience Tips

How to use Google Ad Experience Report to Improve Ad Performance

Google’s Ad Experience Report plays a pivotal role in helping publishers understand and improve how ads are displayed on their websites or apps. This...

Platform Updates

Update on USDT Payment. Optimize Fees with New Networks

Hello Valued Publisher, In recent years, the cryptocurrency market has experienced tremendous growth, becoming increasingly integrated into online transactions. At PubPower, we are continually researching...

Monetization Strategies

How to Use Keywords for SEO: A Guide for Publishers (2024)

For publishers, driving organic traffic is essential for sustaining engagement and generating ad revenue. One of the most effective ways to attract the right...

Ad Operations Insights

How to Attract More Organic Traffic to Your Website (2024)

Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...

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