The Situation
Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...
What is Outstream Inline Video?
Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content.
Unlike...
Why Publishers Need to Improve Session Duration
Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....
In programmatic advertising, pricing strategies play a critical role in how publishers monetize their ad inventory. One of the most commonly used strategies is...
Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...