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Ad Operations Insights

What is Ad Fraud and How to Prevent It?

Digital advertising fraud has evolved into one of the most pressing challenges facing marketers today. Global ad fraud losses hit $37.7B in 2024, says...

Header Bidding Tutorials

Google Certified Publishing Partner (GCPP)- Which One is The Best For You?

Publishers today face a complex challenge: maximizing ad revenue while maintaining compliance with Google's ever-evolving policies. With programmatically sold advertising worth $546 billion in...

Ad Tech Authority

What Are Native Ads and How Do They Work for Publishers?

In today's digital landscape where over 32.8% of internet users worldwide use ad blockers and banner blindness affects user engagement, native advertising has emerged...

Ad Tech Authority

What are ATF and BTF? Why It is Important in Ad Placement

Understanding where to place your ads can make or break your revenue strategy. If you're a publisher wondering whether "above the fold" (ATF) or...

Ad Tech Authority

CPM vs RPM: The Differences Publishers Should Know

Understanding the nuances between CPM and RPM isn't just about knowing definitions—it's about unlocking the full revenue potential of your website. As digital advertising...

Business Growth Hub

How to Increase Organic Traffic to Your Website 2025

Picture this: You've spent months creating the perfect website, filled with valuable content that your audience needs. But weeks pass, and your traffic remains...

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