Ad Operations Insights

How Small Publishers Can Compete in Programmatic Advertising

In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...
Header Bidding Tutorials

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
Ad Operations Insights

PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
Header Bidding Tutorials

How to Use Ad Refresh on PubPower to Increase Ad Revenue

In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...
Ad Operations Insights

Best Ad Format for Popular Niches (2025)

When it comes to programmatic advertising, one size does not fit all. The effectiveness of an ad format greatly depends on the type of...
Platform Updates

PubPower Update: Stay Compliant with Blocked Page

Hey PubPower Publishers! Have you explored the Blocked Page feature on your dashboard yet? If not, now is the perfect time to dive in! As...
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Ad Operations Insights

How Small Publishers Can Compete in Programmatic Advertising

In the world of programmatic advertising, it often feels...
Read more
Header Bidding Tutorials

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

In Part 1 of our PubPower Report Guide, we...
Read more
Ad Operations Insights

PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

If you're a publisher using PubPower, you're already taking...
Read more
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How to Use Ad Refresh on PubPower to Increase Ad Revenue

In digital advertising, every impression counts. But what if...
Read more
Ad Operations Insights

Best Ad Format for Popular Niches (2025)

When it comes to programmatic advertising, one size does...
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