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Header Bidding Tutorials

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Brian -
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
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PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Brian -
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
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How to Use Ad Refresh on PubPower to Increase Ad Revenue

Brian -
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...
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Increase User Experience with Outstream Inline Video

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What is Outstream Inline Video? Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content. Unlike...

8 Tips to Increase User’s Session Duration on Your Website (2025)

Brian -
Why Publishers Need to Improve Session Duration Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....

How to Display Premium Ads with Hard Floor Price

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In programmatic advertising, pricing strategies play a critical role in how publishers monetize their ad inventory. One of the most commonly used strategies is...

Google Certified Publishing Partner (GCPP) – Which One is The Best For You

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In the complex world of programmatic advertising industry, publishers need expert guidance, advanced technology, and direct access to premium demand to maximize their revenue...

Know the Difference: SSP and DSP in Programmatic Advertising

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In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...

What is Ad Fill Rate Definition? Tips To Increase Fill Rate

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Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...

What is Prebid.js? Maximizing Revenue Through Header Bidding

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One of the most popular and powerful tools to achieve this is Prebid.js. If you’re a publisher looking to take full control of your...
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6 Must-Know Programmatic Advertising Trends for Publishers 2025

Industry News PubPower - 0
Introduction Programmatic advertising has revolutionized how publishers and advertisers connect, using automation and data to precisely deliver ads. As of 2024, over 90% of U.S....
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Programmatic Advertising: The Complete Guide for 2025

Knowledge PubPower - 0
Programmatic advertising has revolutionized digital marketing by automating ad buying and selling, delivering unmatched precision and efficiency. Notably, according to industry insights, over 90%...
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8 Tips Help Small Publishers Compete in Programmatic Advertising

Ad Operations Insights Brian - 0
In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....
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