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Header Bidding Tutorials

Google AdSense and Google AdX: What’s the difference?

In the vast landscape of online advertising, two prominent players stand out: Google AdSense and Google Ad Exchange (AdX). While both are products of...

What is Prebid Timeout and how to optimize it?

What is Prebid Timeout and how to optimize it? Understanding and managing Prebid timeout settings is crucial for any publisher looking to maximize ad revenue...

What is Lazy Loading?

Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...
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How to Monetize with PubPower Header Bidding

How to Monetize with PubPower Self-serve Header Bidding PubPower is an ad network with headquarters located in Singapore. It currently has 120 million daily unique...

Client-to-Server and Server-to-Server Header Bidding Guide

Client-to-Server and Server-to-Server Header Bidding Guide Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...

What is ads.txt ? How Can Publishers Implement On Their Website

What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

How Does PubPower Help Publishers Prepare For CCPA?

In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...

Native advertising: Advanced placements & targeting

As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...

Campaign Types: How To Choose the Right One For Your Business

Choosing the right campaign type can make or break your advertising efforts on PubPower platform. By understanding the unique features and capabilities of each...

Google AdSense and Google AdX: What’s the difference?

In the vast landscape of online advertising, two prominent players stand out: Google AdSense and Google Ad Exchange (AdX). While both are products of...

Microsoft Clarity: How to use Clarity for better ad monetization

Microsoft Clarity: How to use Clarity for better ad monetization In the previous blog, we have learnt about what Microsoft Clarity is, what it does...

Microsoft Clarity: Better Understanding on User Behavior

Dive Deeper into User Behavior with Microsoft Clarity Microsoft Clarity is a free analytics tool designed to help website owners better understand user behavior and...