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Header Bidding Tutorials

Client-to-Server and Server-to-Server Header Bidding Guide

Client-to-Server and Server-to-Server Header Bidding Guide Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...

What is ads.txt ? How Can Publishers Implement On Their Website

What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

How Does PubPower Help Publishers Prepare For CCPA?

In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...
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Native advertising: Advanced placements & targeting

As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...

Campaign Types: How To Choose the Right One For Your Business

Choosing the right campaign type can make or break your advertising efforts on PubPower platform. By understanding the unique features and capabilities of each...

How To Increase Conversion Rate With Native Ads

Native advertising is a highly effective way to reach and engage your target audience, and with the right approach, you can boost your conversion...

8 Tips For Creating High-Converting Landing Pages

Landing pages play a crucial role in advertising campaigns, as they act as the final destination for users after clicking on an advertisement. A...

Creating Compelling Ad Content: Essential Requirements

In today's fast-paced digital world, it's essential to create ad content that stands out and captures the attention of your target audience. However, with...

How to Get Started with Google MCM With PubPower

How to Get Started with Google MCM With PubPower Google Ad Exchange (AdX) holds significant importance for publishers as it connects them with a pool...

Client-to-Server and Server-to-Server Header Bidding Guide

Client-to-Server and Server-to-Server Header Bidding Guide Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...

What is ads.txt ? How Can Publishers Implement On Their Website

What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...