The Situation
Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...
Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...
We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
As we welcome 2025, PubPower is thrilled to introduce powerful upgrades designed to enhance the advertising experience for publishers, ad networks, and agencies. Take...
Hello Valued Publisher,
In recent years, the cryptocurrency market has experienced tremendous growth, becoming increasingly integrated into online transactions. At PubPower, we are continually researching...
On the PubPower platform, we offer our publishers a variety of ad formats to diversify ads on their digital properties. Besides traditional ad formats...
For small and medium-sized Ad Networks or those without a platform looking to exploit programmatic advertising. There are some technical, budgetary and efficiency issues...
ChatGPT is an incredibly useful technology that has the potential to revolutionize a variety of industries. As a large language model developed by OpenAI,...
The Situation
Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...
What is Outstream Inline Video?
Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content.
Unlike...
Why Publishers Need to Improve Session Duration
Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....