The Situation
Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...
Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...
We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
As we welcome 2025, PubPower is thrilled to introduce powerful upgrades designed to enhance the advertising experience for publishers, ad networks, and agencies. Take...
Hello Valued Publisher,
In recent years, the cryptocurrency market has experienced tremendous growth, becoming increasingly integrated into online transactions. At PubPower, we are continually researching...
On the PubPower platform, we offer our publishers a variety of ad formats to diversify ads on their digital properties. Besides traditional ad formats...
For small and medium-sized Ad Networks or those without a platform looking to exploit programmatic advertising. There are some technical, budgetary and efficiency issues...
Introduction
Programmatic advertising has revolutionized how publishers and advertisers connect, using automation and data to precisely deliver ads. As of 2024, over 90% of U.S....
Programmatic advertising has revolutionized digital marketing by automating ad buying and selling, delivering unmatched precision and efficiency. Notably, according to industry insights, over 90%...
In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....