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Platform Updates

What Is Quiz? Why Websites With QUIZ Are More Successful?

Quiz is a marketing strategy which has been utilized by many huge media enterprises such as BuzzFeed and WashingtonPost in order to connect deeply...

How PubPower White Label Platforms Can Boost Your Advertising Business?

For small and medium-sized Ad Networks or those without a platform looking to exploit programmatic advertising. There are some technical, budgetary and efficiency issues...

Maximizing Your Advertising Performance: How ChatGPT Can Help?

ChatGPT is an incredibly useful technology that has the potential to revolutionize a variety of industries. As a large language model developed by OpenAI,...
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Top 10 Landing Page Builders for Advertisers in 2023 [Part 2]

In this article, we continue with the rest of 5 landing page builders of top 10 landing page builders for advertisers in 2023. #6: Instapage Website:...

Top 10 Landing Page Builders for Advertisers [Part 1]

As a digital advertiser, having a landing page that is optimized for conversion is essential. Landing page builders can be a valuable tool to...

Advertising Trends to Watch for in Q2 2023

As we move into the second quarter of 2023, advertisers around the world are gearing up to take advantage of a variety of special...

The importance of transparency and disclosure in native advertising

Native advertising has become an increasingly popular form of advertising in recent years, with brands looking for ways to reach consumers in a more...

What are important metrics to track native advertising performance?

Native advertising is an effective way for advertisers to reach their target audience. However, to ensure the success of a native advertising campaign, it...

How to Get Started with Google MCM With PubPower

How to Get Started with Google MCM With PubPower Google Ad Exchange (AdX) holds significant importance for publishers as it connects them with a pool...

Client-to-Server and Server-to-Server Header Bidding Guide

Client-to-Server and Server-to-Server Header Bidding Guide Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...

What is ads.txt ? How Can Publishers Implement On Their Website

What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...