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Ad Tech Authority
SSP and DSP: Key Differences in Programmatic Advertising
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Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...
Best Ad Formats for Popular Niches 2025
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In the fast-evolving world of programmatic advertising, choosing the best ad formats for your website or app can make or break your revenue goals....
8 Tips Help Small Publishers Compete in Programmatic Advertising
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In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....
Programmatic Advertising: The Complete Guide for 2025
PubPower -
Programmatic advertising has revolutionized digital marketing by automating ad buying and selling, delivering unmatched precision and efficiency. Notably, according to industry insights, over 90%...
SSP and DSP: Key Differences in Programmatic Advertising
Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...
Recover 40% Ad Revenue Using PubPower’s Adblock Alert
The Situation
Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...
How to Overcome Banner Blindness and Boost Performance 2025
Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...
