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Recover 40% Ad Revenue Using PubPower’s Adblock Alert
PubPower -
The Situation
Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...
How to Overcome Banner Blindness and Boost Performance 2025
PubPower -
Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...
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SSP and DSP: Key Differences in Programmatic Advertising
Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...
Recover 40% Ad Revenue Using PubPower’s Adblock Alert
The Situation
Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...
How to Overcome Banner Blindness and Boost Performance 2025
Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...
