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How to Get Started with Google MCM With PubPower

How to Get Started with Google MCM With PubPower Google Ad Exchange (AdX) holds significant importance for publishers as it connects them with a pool...

Header Bidding Tutorials

Client-to-Server and Server-to-Server Header Bidding Guide

Client-to-Server and Server-to-Server Header Bidding Guide Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...

Header Bidding Tutorials

What is ads.txt ? How Can Publishers Implement On Their Website

What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

Header Bidding Tutorials

How Does PubPower Help Publishers Prepare For CCPA?

In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...

Monetization Strategies

Everything You Need To Know About CPM, CPA, and CPC

In today's digital age, advertising has evolved far beyond the realms of print and television. With the internet dominating the landscape, businesses have an...

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Best Ad Formats for Publishers

In the dynamic and ever-evolving landscape of digital advertising, publishers find themselves navigating through a myriad of ad formats to maximize revenue and user...

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