Native content advertising has become a powerful tool for businesses looking to reach customers and drive conversions. Unlike traditional display ads, native ads are designed to blend seamlessly into the content around them, making them less intrusive and more appealing to consumers. Here are four ways that native content advertising is driving conversions:

Increased Engagement

Native ads are designed to be more engaging than traditional display ads. The fact that CTRs for traditional display ads are declining while native ads offer a refreshing alternative with significantly higher CTRs. A study by eMarketer found that native display ads outperformed traditional display ads with a CTR that was 8.8 times higher. This is due to the contextual relevance of native ads, which allows them to blend in seamlessly with the surrounding content and offer immediate value to the reader, ultimately resulting in a higher rate of engagement.

Built-In Trust and Easy Remembering

By appearing as part of the content that consumers are already interested in, native ads can build trust with the target audience. Consumers are more likely to engage with and take action on these ads because they are seen as part of the content they are interested in, rather than an intrusive or disruptive element.

According to a recent study, native content advertisements receive 53% higher attention compared to display ads. This highlights the effectiveness of native ads in capturing the audience’s attention. The study also showed that a vast majority of 85% to 90% of respondents believe that native ads provide more valuable content to the reader and can be utilized to drive action. These results demonstrate the potential of native ads in driving engagement and conversions for advertisers.

Improved Targeting

Native ads can be contextually targeted toward specific audience segments, allowing advertisers to reach the customers who are most likely to be interested in their products or services. This leads to more relevant and personalized ad experiences, which are more likely to generate conversions.

Better User Experience

Native ads are designed to be a better user experience than traditional display ads. They do not disrupt the flow of the content that consumers are reading and are less likely to cause frustration or annoyance. This leads to higher engagement and conversions, as customers are more likely to take action when they have a positive experience with an ad.

In addition, one of the challenges faced by advertisers is the widespread use of ad-blockers, which limits the reach of traditional display ads. However, with native ads, advertisers can still deliver their messages to users without impacting their experience. Native ads are designed to blend seamlessly into the surrounding content and provide immediate value to the reader, making them less likely to be blocked by ad blockers. This makes native advertising a more effective way for advertisers to reach their target audience and achieve their goals.

In conclusion, native content advertising is driving conversions by increasing engagement, improving targeting, building trust, and providing a better user experience. If you’re looking to reach customers and drive conversions, consider implementing a native content advertising strategy for your business.