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Monetization Strategies
Everything You Need To Know About CPM, CPA, and CPC
Brian -
In today's digital age, advertising has evolved far beyond the realms of print and television. With the internet dominating the landscape, businesses have an...
Best Ad Formats for Publishers
Brian -
In the dynamic and ever-evolving landscape of digital advertising, publishers find themselves navigating through a myriad of ad formats to maximize revenue and user...
Native advertising: Advanced placements & targeting
Lowa -
As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...
Optimize your native ads campaign to Maximinze Your Performance
Jodie -
Native ad campaign optimization is a crucial element of achieving maximum performance for your advertising efforts. It can be overwhelming to determine where to...
How To Increase Conversion Rate With Native Ads
Jodie -
Native advertising is a highly effective way to reach and engage your target audience, and with the right approach, you can boost your conversion...
4 Ways Native Content Advertising is Driving Conversions
Jodie -
Native content advertising has become a powerful tool for businesses looking to reach customers and drive conversions. Unlike traditional display ads, native ads are...
8 Tips For Creating High-Converting Landing Pages
Jodie -
Landing pages play a crucial role in advertising campaigns, as they act as the final destination for users after clicking on an advertisement. A...
Pros And Cons Of Native Advertising
Jodie -
Before venturing into any new advertising approach, it's essential to have a thorough understanding of its advantages and disadvantages. This will help you optimize...
Native Advertising: Things you should know about!
Jodie -
What is native advertising?
Native advertising is a type of paid advertising that matches the form and function of the platform it appears on. It...
Creating Compelling Ad Content: Essential Requirements
Jodie -
In today's fast-paced digital world, it's essential to create ad content that stands out and captures the attention of your target audience. However, with...
Higher Viewability and Better Engagement With Sticky 4K Ads
On the PubPower platform, we offer our publishers a variety of ad formats to diversify ads on their digital properties. Besides traditional ad formats...
What is Ad Fraud and How to Prevent It?
In a previous blog about the ads.txt file, we learned that ad fraud can lead to devastating waste in ad spend and loss in...
Enhance Publisher Financial Management with PubPower’s Split Payment
It has come to our notice that the websites we work with are often operated by multiple people simultaneously, leading to the need for...