What is native advertising?

Native advertising is a type of paid advertising that matches the form and function of the platform it appears on. It is designed to look and feel like natural content, blending seamlessly with the surrounding editorial or user-generated content. Native ads can take various forms, such as sponsored articles, promoted posts on social media, or recommended content widgets. The goal of native advertising is to provide a non-intrusive and engaging ad experience for users while still promoting a product or service. The effectiveness of native advertising lies in its ability to reach audiences at highly impactful moments when they are already consuming content and open to discovering something new.

Native Ads – A Big Piece of the Advertising Market

With consumers increasingly resistant to traditional forms of advertising, such as banner ads and display ads, hundreds of brands and startups are shifting their focus and investing larger budgets in non-disruptive ad formats and content marketing. This trend has resulted in the growth of the native ad market, which is predicted to generate more than $400 billion in revenue by 2025. 

As consumers become more selective about the content they consume, native ads have become a more appealing option for advertisers looking to reach their target audience in a way that is engaging and informative. By integrating ads into the content that users are already consuming, native ads offer a more seamless and less disruptive advertising experience that is more likely to drive consumer engagement and ultimately lead to higher conversion rates.

How does it work?

Native ads work based on a bid auction system between the supply side (SSP) and demand side (DSP). The SSP, which includes publishers and media owners, sends bid requests to the DSP, which includes advertisers looking to promote their products or brands to their target customers. After receiving bid requests from the SSP, the DSP responds with a bid price, and the advertiser with the highest bid wins the auction. The winning advertiser’s native ads will then be displayed on the publisher’s inventory. This process allows publishers to monetize their sites or apps while advertisers can reach their desired audience with non-disruptive ad formats.

Who benefits from native ads?

Native advertising is a powerful marketing strategy that benefits not only advertisers but also publishers and users. Native ads offer a non-intrusive approach that matches the form and function of the platform where they appear. This approach ensures that the ads blend seamlessly into the content, making them less disruptive and more appealing to the audience. So, who exactly benefits from native ads?

Advertisers

Advertisers benefit from native ads by reaching their target audience when they are consuming content, resulting in higher engagement and conversion rates. Native ads help brands to build brand awareness and drive sales without interrupting the user experience. By providing valuable content in a non-disruptive manner, native ads increase the chances of users interacting with the brand.

Publishers

Publishers benefit from native ads because they can monetize their content without compromising their user experience. Native ads blend well with the publisher’s content and allow users to continue to consume content while engaging with the brand. Publishers can also offer valuable ad placements that users are more likely to interact with, improving their overall ad performance.

Users

Users also benefit from native ads because they are less disruptive and offer relevant, valuable content that aligns with their interests. By delivering ads that feel like a natural part of the content, native ads avoid the annoyance of traditional banner ads or pop-ups. This approach offers users the opportunity to discover new products or services in a more respectful and engaging way.

In conclusion, native advertising is a powerful marketing strategy that offers numerous benefits for advertisers, publishers, and users. By providing a non-intrusive approach that matches the form and function of the platform, native ads increase user engagement and drive business goals. This approach makes native ads a win-win for all parties involved.”

Ready to Start Using Native Ads?

If you’re looking for a fresh approach to digital marketing, consider adding native advertising to your strategy. As shown in this article, native ads offer a more organic way to engage with your target audience without interrupting their experience. Plus, you’ll have access to cutting-edge technology to help you reach potential customers in new and exciting ways.

To ensure a successful campaign, it’s essential to define your KPIs, research your audience, and create high-quality, transparent content. Follow these best practices, and you’ll be on your way to digital marketing success in no time.

If you need help setting up your first native advertising campaign, look no further than PubPower. With a huge source of premium inventory from top publishers, we can help you reach your value audience, drive your marketing result, and increase your revenue quickly and efficiently. Sign up today to get started.