Programmatic Advertising in the Holiday Season (2024)

Programmatic Advertising in the Holiday Season: Why It’s Crucial for Publishers The holiday season is a golden opportunity for publishers to maximize their revenue, particularly...

What is Prebid.js? Maximizing Revenue Through Header Bidding

One of the most popular and powerful tools to achieve this is Prebid.js. If you’re a publisher looking to take full control of your...

CPM vs RPM: The Differences Publishers Should Know

As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...

Video Ad: Boosting Revenue and Engagement

Hello guys, today we are going to talk about video ad format, one of the most powerful that is supported on PubPower platform, attracting...

The Power of Rewarded Ads for Download and Gaming Sites

If you are a person who is passionate in using phone apps, playing games or downloading files online, you have probably encounter ads offering...

Brian

Social Media Marketing, Publisher Manager at PubPower.