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What are ATF and BTF? Why it is important in ad placement

Brian -
The terms "above the fold" and "below the fold" are pivotal concepts that significantly influence the effectiveness of website layouts and advertising strategies. Originating...

Google AdSense and Google AdX: What’s the difference?

Brian -
In the vast landscape of online advertising, two prominent players stand out: Google AdSense and Google Ad Exchange (AdX). While both are products of...

Microsoft Clarity: How to use Clarity for better ad monetization

Brian -
Microsoft Clarity: How to use Clarity for better ad monetization In the previous blog, we have learnt about what Microsoft Clarity is, what it does...

Microsoft Clarity: Better Understanding on User Behavior

Brian -
Dive Deeper into User Behavior with Microsoft Clarity Microsoft Clarity is a free analytics tool designed to help website owners better understand user behavior and...

Getting Started with Programmatic Advertising

Brian -
In 2023, global programmatic ad spend reached an estimated 558 billion U.S. dollars, with spending set to surpass 770 billion by 2028. Programmatic advertising...
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Brian

Social Media Marketing, Publisher Manager at PubPower.
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PubPower makes every impressions is valuable for both publishers and advertisers, help publishers get more revenue and advertisers reach their campaigns' proper audiences.

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