For small and medium-sized Ad Networks or those without a platform looking to exploit programmatic advertising. There are some technical, budgetary and efficiency issues when building a custom AdTech platform can be a lot of problems. PubPower White Label solution provides a powerful alternative.
1. What is PubPower White Label (PWL)?
PubPower White Label is a white-label programmatic solution that designs to support and enable Ad Networks to provide their Publishers with a customized advertising technology platform and can tailor to their brand specifications while still benefiting from the features and functionality we provider.
![PubPower White Label is a white-label programmatic solution for Ad Networks](https://pubpower.io/blog/wp-content/uploads/2024/01/pubpower-white-label-0.png)
PubPower’s White Label solution was developed to provide Ad Networks with individually suited technological platforms for deploying self-branded ad exchanges.
White Label technology addresses major programmatic limitations for Ad Networks, organizations and companies that want better control over where ads are served, how inventory is traded and at what cost.
2. Benefits of PubPower White Label
Transparency, optimal control and streamline the entire advertising exchange are just a few of the notable benefits that PubPower’s White Label solution brings to Ad Networks and Publishers.
Customization
PubPower White Label is a solution that enables Ad Network to use PubPower’s Header Bidding solutions in which Publishers will not know about the presence of a third party.
Ad Networks can customize the platform’s interface such as logo and domain name to provide to their Publishers.
![PubPower White Label provides Ad Networks with a platform that allows their Publishers to customize and brand their adtech platform](https://pubpower.io/blog/wp-content/uploads/2024/01/pubpower-white-label-1-2.jpg)
By investing in a customizable solution like White Label, Ad Networks can increase the performance and efficiency of their Publishers, create strong brand awareness and build “deeper” connections with advertising partners.
Revenue Maximization
By leveraging PubPower White Label solution, Ad Networks can tap into multiple demand sources, including DSPs and Ad Exchange. This helps Ad Networks and Publishers maximize their revenue potential.
Additionally, PubPower White Label offers advanced targeting and optimization tools that can help increase inventory value and improve the relevance of ads shown to Ad Network audiences.
Cost-effectiveness
Instead of building a custom advertising technology platform from scratch or using a conventional SSP, White Label can help Ad Networks get a chance to save up budgets. Additionally, PubPower White Label can often require less development time and resources.
Expert Tech Support
Programmatic advertising is technically demanding. Ad Networks and organizations working in this field do not always have the expertise.
By using PubPower’s White Label solution, Ad Networks will receive in-depth technology support, providing continuous updates and access to additional technologies without a technical support team.
3. Competitive advantage of PubPower White Label
Our White Label solution releases Ad Networks from platform-building “burdens” associated with developing technology from scratch as well as in-depth technical support such as customizing many factors as required to help Ad Network reach the highest return on investment as a “Reseller”.
User-friendly interface
The PubPower White Label platform offers an intuitive user interface, even for new users without a technical or ad technology background can easily get used to.
![PubPower White Label platform offers an intuitive user interface](https://pubpower.io/blog/wp-content/uploads/2024/01/pubpower-white-label-2.jpg)
In addition, the platform is also completely transparent to users. You will receive detailed information about traffic quality and other details at the right time. Besides, you have access to all the data as a product’s owner.
Automatically updated regularly
PubPower’s White Label platform is maintained and regularly updated by experienced technical experts. This means that when new features are updated, it will display a notification right on the user interface. All necessary updates on such White Label will be performed automatically in the background.
Supports all ad formats
With PubPower’s White Label, Ad Network can take advantage of many different advertising formats to make money such as: Banner ads, Outstream video ads, Instream video ads, Native ads, Interstitial ads, Sticky ads and Reward ads.
![With PubPower White Label, Ad Network can take advantage of many different advertising formats to make money](https://pubpower.io/blog/wp-content/uploads/2024/01/pubpower-white-label-3.png)
To stay competitive in the ad tech market, it’s essential to stay up to date with popular ad formats that are delivering results.
Quick and Easy Deployment
Ad Network can custom elements such as logo, domain name,…, to align them with brand identity. White Label provides Ad Networks and Publishers with an immediate solutions and get to the market fasster.
24/7 Customer Support
PubPower White Label’s services go beyond customer/technical support and business consulting. Strong customer relationships are one of the most important factors in White Label’s success in the advertising technology industry. PubPower looks forward to receiving valuable feedback to proactively develop, enhance and improve products.
Strategic partner of major DSPs, Ad Exchanges and SSPs
PubPower connects directly to large advertising demand sources from 30+ of the largest DSPs and Ad Exchanges worldwide. By using PubPower’s White Label solution, Ad Networks can take advantage of this demand source to monetize and maximize their advertising revenue.
In addition, PubPower White Label also allows Ad Networks to take advantage of the advertising demand sources they currently have by adding demand partners or direct ad campaigns that they are working with into the system to increase competition and help maximize advertising revenue and performance.
![PubPower has become a strategic partner of many major DSPs, Ad Exchanges and SSPs](https://pubpower.io/blog/wp-content/uploads/2024/01/pubpower-white-label-4.png)
Intuitive reporting system
PubPower White Label’s advanced statistics, detailed and intuitive real-time analytics and reporting enable users to optimize campaigns. Customizable dashboards help users track important KPIs for their Ad Network.
Supports many Payment Term for Partners
PubPower White Label supports many Payment Terms, including: Net-30 and Net-0 and multiple payment options: Wire Transfer, Payoneer, PayPal, Bitcoin (BTC), Bitcoin Cash (BCH) and USDT .
PubPower’s White Label is the first platform to support Bitcoin (BTC) payments.
4. Boost your advertising business with PubPower White Label
With a customer-first approach and built-in technology, PWL helps Ad Networks and organizations establish and maintain their advertising exchanges effectively.
The biggest difference of PubPower White Label is that it provides Ad Network with a platform to allow their Publishers to customize and brand with their logo and domain name elements. This level of customization not only provides a more seamless user experience, but also helps publishers increase brand recognition with their advertising partners.
Another significant advantage of PubPower White Label is that it helps Ad Networks save costs and does not require development resources for building a custom advertising technology platform from scratch. This is also what makes PWLÂ a more accessible option for smaller Ad Networks that may not have the technical expertise or budget to develop their ad technology solution.
With PubPower’s White Label solution, Ad Networks can confidently capture the potential of the advertising technology market. Leveraging our powerful platform to achieve unexpected results.
To find out details, please contact us via email: [email protected]