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Invalid Traffic (IVT): How to Protect Your Ad Revenue and Avoid Bans

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For a small or medium-sized publisher, few things are more terrifying than logging into your ad dashboard and seeing a warning about "invalid traffic."...

What is Sellers.json? Guide to Programmatic Transparency

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If you're running a website or app and monetizing with programmatic ads, you've probably heard about sellers.json—but what exactly is it, and why should...

What is Ad Fraud and How to Prevent It?

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Digital advertising fraud has evolved into one of the most pressing challenges facing marketers today. Global ad fraud losses hit $37.7B in 2024, says...

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