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What is Ad Fraud and How to Prevent It?

PubPower -
Digital advertising fraud has evolved into one of the most pressing challenges facing marketers today. Global ad fraud losses hit $37.7B in 2024, says...

Sellers.json: A Key Element of Programmatic Ad

Brian -
In the world of programmatic advertising, transparency has become increasingly important for both advertisers and publishers. As digital advertising evolves, so does the need...

What is Invalid Traffic (IVT)?

Brian -
What is invalid traffic? Invalid traffic refers to any clicks or impressions on digital ads that may not result from genuine user interest or intentional...

What is ads.txt ? How Can Publishers Implement On Their Website

Brian -
What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

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