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Sellers.json: A Key Element of Programmatic Ad

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In the world of programmatic advertising, transparency has become increasingly important for both advertisers and publishers. As digital advertising evolves, so does the need...

What is Invalid Traffic (IVT)?

Brian -
What is invalid traffic? Invalid traffic refers to any clicks or impressions on digital ads that may not result from genuine user interest or intentional...

What is Ad Fraud and How to Prevent It?

Brian -
In a previous blog about the ads.txt file, we learned that ad fraud can lead to devastating waste in ad spend and loss in...

What is ads.txt ? How Can Publishers Implement On Their Website

Brian -
What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

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