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What are ATF and BTF? Why it is important in ad placement

Brian -
The terms "above the fold" and "below the fold" are pivotal concepts that significantly influence the effectiveness of website layouts and advertising strategies. Originating...

What is Prebid Timeout and how to optimize it?

Brian -
What is Prebid Timeout and how to optimize it? Understanding and managing Prebid timeout settings is crucial for any publisher looking to maximize ad revenue...

What is Lazy Loading?

Brian -
Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...

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