Categories
Native To Search Arbitrage
Introduction
T&T, a team specializing in native-to-search arbitrage advertising campaigns, faced the challenge of low ROI despite running several campaigns for their diverse, global audience. Spanning verticals such as insurance, dental implants, retail, finance, and more, T&T sought a solution to optimize their campaigns and elevate their ROI
Solution: PubPower DSP Platform
T&T turned to the PubPower DSP Platform to optimize their campaigns, taking advantage of its ability to access high-quality native advertising inventory sources, advanced targeting options, real-time bidding, and optimization algorithms. Key features of the platform that T&T leveraged include:
- Domain targeting and active-view rate placements: This enabled T&T to focus on high-conversion placements, ensuring better results.
- Realtime bidding and optimization: PubPower’s algorithms helped T&T maximize their ad spend by targeting the most engaged users and placements.
Results
By utilizing the PubPower DSP Platform, T&T experienced a 50% increase in ROI. The platform’s advanced targeting and optimization features allowed them to deliver more relevant and engaging ads to their target audience, leading to higher click-through rates and conversion rates. T&T was particularly impressed with the transparency and reporting provided by the platform, which facilitated data-driven decision-making and real-time campaign optimization.
The PubPower DSP Platform proved to be a game-changer for T&T’s native to-search arbitrage campaigns. With a 50% increase in ROI, T&T was able to deliver more relevant and engaging ads to their diverse, global audience. The platform’s advanced targeting and optimization features, as well as its transparency and reporting, allowed T&T to make data-driven decisions and optimize their campaigns in real-time, ultimately leading to higher click-through and conversion rates.
