What are important metrics to track native advertising performance?

Native advertising is an effective way for advertisers to reach their target audience. However, to ensure the success of a native advertising campaign, it is essential to track certain metrics. In this blog post, we will explore the important metrics that advertisers need to track in order to evaluate the performance of native advertising campaigns.

Impressions and Clicks

One of the most basic metrics indicating the performance is Impressions and Clicks as they provide insight into how many people are seeing and engaging with the ads. By tracking these metrics, advertisers can determine the reach of their ads and the effectiveness of their ads to adjust their targeting accordingly.

CPM or CPC

CPM (cost-per-thousand impressions) is the bid you pay per one thousand views (impressions). Selecting viewable CPM bidding ensures that you only pay when your ads are seen.

CPC (cost-per-click) is the amount you pay every time a user clicks ads.

They are both important metrics to help measure the effectiveness of an advertising campaign and identify placements for improvement.

CTR (Click-through Rate)

Click-through rate is the most popular metric to evaluate the performance of a native advertising campaign. It shows the percentage of people who click on an ad after seeing it. A high CTR indicates that the ad is relevant and engaging to the audience. Advertisers need to track CTR to determine the effectiveness of their ad creative and targeting.

Conversion Rate

Conversion rate is the percentage of people who take the desired action after clicking on the ad, such as making a purchase or filling out a form. Advertisers need to track conversion rate to assess assess the effectiveness of landing pages.

CPA (Cost Per Acquisition)

CPA is calculated by dividing the total cost of an ad campaign by the number of conversions it generates. This metric helps advertisers evaluate the profitability of their campaigns and optimize their targeting and ad creatives to identify which campaigns are performing well and which are not, and adjust their strategies accordingly.

By tracking these metrics, advertisers can gain insights into the performance of their native advertising campaigns and make informed decisions to optimize their campaigns for better results.