In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....
Introduction
Programmatic advertising has revolutionized how publishers and advertisers connect, using automation and data to precisely deliver ads. As of 2024, over 90% of U.S....
Programmatic advertising has revolutionized digital marketing by automating ad buying and selling, delivering unmatched precision and efficiency. Notably, according to industry insights, over 90%...
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights?
Understanding...
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play.
Whether...