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Ad Operations Insights

Best Ad Format for Popular Niches (2025)

When it comes to programmatic advertising, one size does not fit all. The effectiveness of an ad format greatly depends on the type of...

Platform Updates

PubPower Update: Stay Compliant with Blocked Page

Hey PubPower Publishers! Have you explored the Blocked Page feature on your dashboard yet? If not, now is the perfect time to dive in! As...

Case Studies & Success Stories

How Publishers Recover 40% Ad Revenue Using Adblock Analytics

The Situation Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...

Header Bidding Tutorials

Increase User Experience with Outstream Inline Video

What is Outstream Inline Video? Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content. Unlike...

Header Bidding Tutorials

8 Tips to Increase User’s Session Duration on Your Website (2025)

Why Publishers Need to Improve Session Duration Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....

Header Bidding Tutorials

How to Display Premium Ads with Hard Floor Price

In programmatic advertising, pricing strategies play a critical role in how publishers monetize their ad inventory. One of the most commonly used strategies is...

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