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Ad Tech Authority

8 Tips Help Small Publishers Compete in Programmatic Advertising

In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....

Industry Intelligence

6 Must-Know Programmatic Advertising Trends for Publishers 2025

Introduction Programmatic advertising has revolutionized how publishers and advertisers connect, using automation and data to precisely deliver ads. As of 2024, over 90% of U.S....

Ad Tech Authority

Programmatic Advertising: The Complete Guide for 2025

Programmatic advertising has revolutionized digital marketing by automating ad buying and selling, delivering unmatched precision and efficiency. Notably, according to industry insights, over 90%...

Header Bidding Tutorials

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...

Ad Operations Insights

PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...

Header Bidding Tutorials

How to Use Ad Refresh on PubPower to Increase Ad Revenue

In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...

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