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Getting Started with Programmatic Advertising
In 2023, global programmatic ad spend reached an estimated 558 billion U.S. dollars, with spending set to surpass 770 billion by 2028. Programmatic advertising...
Monetization Strategies
Native Ads: Definition, Stats, Benefits, Best Practices
As the digital advertising landscape evolves, publishers are continually looking for ways to create more engaging, less intrusive ad experiences for their audiences. Native...
Header Bidding Tutorials
What is Prebid Timeout and how to optimize it?
What is Prebid Timeout and how to optimize it?
Understanding and managing Prebid timeout settings is crucial for any publisher looking to maximize ad revenue...
Header Bidding Tutorials
What is Lazy Loading?
Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...
Publisher Resources
What is Invalid Traffic (IVT)?
What is invalid traffic?
Invalid traffic refers to any clicks or impressions on digital ads that may not result from genuine user interest or intentional...
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Passive Income in Cryptocurrency with PubPower Affiliate Program
Increase Passive Income with PubPower Affiliate Program
Today, we are excited to announce to all those interested in promoting and working with PubPower, the opportunity...
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Why PageSpeed Insights Matters for Publishers?
In the highly competitive world of digital publishing, a...
Monetization Strategies
Programmatic Advertising in the Holiday Season
Programmatic Advertising in the Holiday Season: Why It’s Crucial...
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What is Prebid.js? Maximizing Revenue Through Header Bidding
One of the most popular and powerful tools to...
Header Bidding Tutorials
CPM vs RPM: The Differences Publishers Should Know
As a publisher, understanding key metrics like CPM (Cost...
Header Bidding Tutorials
Video Ad: Boosting Revenue and Engagement
Hello guys, today we are going to talk about...