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Tech Innovation

Learn how AI SEO trends can help small to medium publishers to keep on track with their website monetization journey.

Ad Tech Authority

Learn more about programmatic advertising in holiday season, advertisers aggressively increase their spend to capture consumer attention.

Ad Tech Authority

Learn what sellers.json is and why it matters for publishers. Discover how this increases transparency, fights fraud.

Ad Tech Authority

Learn what ads.txt is and how it protects publishers from ad fraud. Simple guide for small and medium publishers to secure ad revenue.

Ad Tech Authority

Maximize your ad revenue with Prebid.js—an open-source header bidding solution empowering publishers to increase CPMs by 20–50%.

Ad Tech Authority

Video ads is a marketing strategy that uses short, engaging video clips to promote products, services, or brands.

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Understand first price vs second price auction programmatic advertising. Learn how to beat bid shading and boost publisher ad revenue.

Ad Tech Authority

Learn what eCPM means for publishers, how to calculate it with real examples, and proven strategies to increase your effective CPM in 2026.

Business Growth Hub

Learn how to increase CPM for publishers with 7 strategies, from switching to unified header bidding to optimizing dynamic price floors.

Ad Tech Authority

Learn what header bidding is, how it works, and why publishers replace waterfalls with real auctions to boost ad revenue and transparency.

Business Growth Hub

Learn how E‑E‑A‑T for publishers boosts organic traffic, viewability, and programmatic ad revenue with transparent header bidding.