HomeAuthorsPosts by Kaylee Do

How to Increase CPM for Publishers 2026

Kaylee Do -
You hit 500K monthly sessions. You optimized your ad layouts, fixed your page speed, and pushed your viewability above 70%. But if your ad...

What Is Header Bidding? A Practical Guide for Publishers

Kaylee Do -
For years, digital publishers accepted a frustrating reality: ad inventory was sold in a sequential, often opaque “waterfall” where historical data—not real-time demand—dictated the...

E-E-A-T for Publishers: How Content Authority Drives Ad Revenue

Kaylee Do -
For publishers, organic traffic is the lifeblood of monetization. But in today’s programmatic ecosystem, not all traffic is valued equally by ad exchanges. To...

Differentiate SEO vs GEO and Sustainable Search Strategy 2026

Kaylee Do -
The digital publishing landscape is experiencing its most significant transformation since mobile optimization became mandatory. As a small to medium publisher, you've likely noticed...

Invalid Traffic (IVT): How to Protect Your Ad Revenue and Avoid Bans

Kaylee Do -
For a small or medium-sized publisher, few things are more terrifying than logging into your ad dashboard and seeing a warning about "invalid traffic."...
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Kaylee Do

Brand Marketing Executive
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