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Google Certified Publishing Partner (GCPP)- Which One is The Best For You?

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Publishers today face a complex challenge: maximizing ad revenue while maintaining compliance with Google's ever-evolving policies. With programmatically sold advertising worth $546 billion in...

12 Tips to Increase Session Duration That Work for Publishers

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In the competitive landscape of digital publishing, understanding and optimizing session duration has become a make-or-break factor for success. Whether you're a seasoned publisher...

SSP and DSP: Key Differences in Programmatic Advertising

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Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...

How to Overcome Banner Blindness and Boost Performance 2025

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Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...

Best Ad Formats for Popular Niches 2025

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In the fast-evolving world of programmatic advertising, choosing the best ad formats for your website or app can make or break your revenue goals....
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