HomeAuthorsPosts by Kaylee Do

Brand Safety for Publishers: The Header Bidding Compliance Guide

Kaylee Do -
The complete brand safety for publishers guide 2026 — ads.txt, GDPR consent management, GCPP certification, and pre-bid filters.

Best Ad Placement for Viewability: 2026 Publisher Guide

Kaylee Do -
Looking for the best ad placement for viewability? Learn how to hit 70%+ viewability, optimize lazy loading, and maximize CPMs.

First Price vs Second Price Auction: Publisher Revenue Guide 2026

Kaylee Do -
Understand first price vs second price auction programmatic advertising. Learn how to beat bid shading and boost publisher ad revenue.

eCPM for Publishers: The Complete Guide to Effective CPM

Kaylee Do -
Learn what eCPM means for publishers, how to calculate it with real examples, and proven strategies to increase your effective CPM in 2026.

How to Increase CPM for Publishers 2026

Kaylee Do -
Learn how to increase CPM for publishers with 7 strategies, from switching to unified header bidding to optimizing dynamic price floors.
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Kaylee Do

AdOps Specialist
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