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Monetization Strategies

How to Overcome Banner Blindness and Boost Performance 2025

Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...

Ad Operations Insights

Best Ad Formats for Popular Niches 2025

In the fast-evolving world of programmatic advertising, choosing the best ad formats for your website or app can make or break your revenue goals....

Ad Operations Insights

8 Tips Help Small Publishers Compete in Programmatic Advertising

In the world of programmatic advertising for small publishers in 2025, it often feels like big media groups, premium publishers, and large-scale platforms dominate....

Industry News

6 Must-Know Programmatic Advertising Trends for Publishers 2025

Introduction Programmatic advertising has revolutionized how publishers and advertisers connect, using automation and data to precisely deliver ads. As of 2024, over 90% of U.S....

Knowledge

Programmatic Advertising: The Complete Guide for 2025

Programmatic advertising has revolutionized digital marketing by automating ad buying and selling, delivering unmatched precision and efficiency. Notably, according to industry insights, over 90%...

Header Bidding Tutorials

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...

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