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Getting Started with Programmatic Advertising

Brian -
In 2023, global programmatic ad spend reached an estimated 558 billion U.S. dollars, with spending set to surpass 770 billion by 2028. Programmatic advertising...

Native Ads: Definition, Stats, Benefits, Best Practices

Brian -
As the digital advertising landscape evolves, publishers are continually looking for ways to create more engaging, less intrusive ad experiences for their audiences. Native...

What is Prebid Timeout and how to optimize it?

Brian -
What is Prebid Timeout and how to optimize it? Understanding and managing Prebid timeout settings is crucial for any publisher looking to maximize ad revenue...

What is Lazy Loading?

Brian -
Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...

What is Invalid Traffic (IVT)?

Brian -
What is invalid traffic? Invalid traffic refers to any clicks or impressions on digital ads that may not result from genuine user interest or intentional...
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Brian

Social Media Marketing, Publisher Manager at PubPower.
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PubPower makes every impressions is valuable for both publishers and advertisers, help publishers get more revenue and advertisers reach their campaigns' proper audiences.

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