Best Ad Formats for Publishers


In the dynamic and ever-evolving landscape of digital advertising, publishers find themselves navigating through a myriad of ad formats to maximize revenue and user engagement. The quest for the perfect ad format is ongoing, with varying preferences and success stories. In this blog post, we will explore some of the most effective ad formats for publishers, shedding light on their advantages and considerations.

1Banner Ads

Banner advertising is a type of digital advertising through creative ads known as banners. Banners are the creative rectangular ad that are shown along the top, side, or bottom of a website in hopes that it will drive traffic to the advertiser’s proprietary site, generate awareness, and overall brand consideration.

Due to its versatile and capability of being used with a wide range of content types such as news articles, blog posts, and informational websites. Banner ads are well-suited for publishers with diverse content offerings.

2Rewarded ads

Rewarded ads are a type of digital advertising format where users are offered some form of incentive in exchange for engaging with or viewing an advertisement. Unlike traditional ads that users might skip or ignore, rewarded ads give users a reason to interact with the content.

The typical incentive for users is some in-app or website rewards, such as virtual currency, extra lives, power-ups, or access to download or premium content. This approach is commonly used in mobile games and apps but in PubPower platform, we also support implementing this ad format on publishers’ websites such as download or gaming sites.

Rewarded ads are great format to boost up publishers’ revenue as it boast high viewability, and significantly drive increased user engagement. Therefore many advertisers are willingly to invest high CPM price from $1.5 – $30 for each our publishers rewarded ad slot.

3In-stream video ads

In-stream video ads are a popular and effective form of online video advertising that appears within or alongside digital video content on various platforms. These ads are strategically placed to reach viewers as they engage with video content, and they can take different forms based on their placement within the video stream.

To maximize the effectiveness of in-stream video ads, it’s crucial to align the content with the preferences of the audience and the context of the hosting platform.

In-stream video ads is ideal for platforms featuring video content such as entertainment websites, news outlets with video segments, and gaming platforms. Publishers with engaging and shareable video content can benefit from in-stream video ads.

4Out-stream video ads

Out-stream video ads are a type of video advertising format that plays outside of a traditional video player. Unlike in-stream video ads, which appear within video content (pre-roll, mid-roll, or post-roll), outstream video ads are designed to display in various positions on a webpage where video content may not naturally exist.

Out-stream video ads is well-suited for platforms that don’t primarily focus on video content, including blogs, articles, and informational websites. It can be used to enhance engagement in non-traditional video environments.

5Interstitial ads

Interstitial ads are full-screen advertisements that appear between content or during natural transition points, such as when navigating between pages or within mobile apps. These ads cover the entire screen, providing a highly immersive and attention-grabbing experience for users. Interstitial ads are commonly used in various digital environments, including websites, mobile apps, and games.

6Sticky ads

Sticky ads, also known as sticky banners or fixed position ads, are a type of display advertising format that remains fixed on a webpage as the user scrolls down. Unlike traditional banner ads that may disappear from view as the user navigates through the content, sticky ads “stick” to a specific position on the screen, ensuring continuous visibility. These ads are designed to stay in view as users scroll, providing an extended opportunity for engagement.

Sticky ads is very suitable for various content types, including blogs, news websites, and e-commerce platforms. Sticky ads can be employed to promote products, subscriptions, or events persistently as users scroll through the content.

7Native ads

Native ads are a type of online advertising that seamlessly blends into the content and design of the platform on which they appear. Unlike traditional display ads, native ads match the form and function of the user experience, making them look and feel like a natural part of the surrounding content. These ads aim to provide a non-disruptive and integrated advertising experience for users.

Best integrated into content-driven platforms like editorial websites, lifestyle blogs, and platforms where maintaining a seamless user experience is crucial. Native ads blend naturally with the surrounding content.

When combinding these formats, it is essential to consider your target audience, campaign objectives, and the nature of the website where the ads will be displayed.

If you don’t know which ads format to set up and how to place them on your websites. PubPower can offers you a professional advertiser team that can help establish these ads format on your websites easily. Join us now!


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