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Platform Updates

Recover 40% Ad Revenue Using PubPower’s Adblock Alert

The Situation Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...

PubPower Update: Stay Compliant with Blocked Page

Hey PubPower Publishers! Have you explored the Blocked Page feature on your dashboard yet? If not, now is the perfect time to dive in! As...

PubPower’s Rental Ad Manager: Maximize Your Ad Revenue Easily

Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...
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Maximizing Your Advertising Performance: How ChatGPT Can Help?

ChatGPT is an incredibly useful technology that has the potential to revolutionize a variety of industries. As a large language model developed by OpenAI,...

Top 10 Landing Page Builders for Advertisers in 2023 [Part 2]

In this article, we continue with the rest of 5 landing page builders of top 10 landing page builders for advertisers in 2023. #6: Instapage Website:...

Top 10 Landing Page Builders for Advertisers [Part 1]

As a digital advertiser, having a landing page that is optimized for conversion is essential. Landing page builders can be a valuable tool to...

Advertising Trends to Watch for in Q2 2023

As we move into the second quarter of 2023, advertisers around the world are gearing up to take advantage of a variety of special...

The importance of transparency and disclosure in native advertising

Native advertising has become an increasingly popular form of advertising in recent years, with brands looking for ways to reach consumers in a more...

SSP and DSP: Key Differences in Programmatic Advertising

Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...

Recover 40% Ad Revenue Using PubPower’s Adblock Alert

The Situation Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...

How to Overcome Banner Blindness and Boost Performance 2025

Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...