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Platform Updates
Higher Viewability and Better Engagement With Sticky 4K Ads
Brian -
On the PubPower platform, we offer our publishers a variety of ad formats to diversify ads on their digital properties. Besides traditional ad formats...
Enhance Publisher Financial Management with PubPower’s Split Payment
Brian -
It has come to our notice that the websites we work with are often operated by multiple people simultaneously, leading to the need for...
What Is Quiz? Why Websites With QUIZ Are More Successful?
Brian -
Quiz is a marketing strategy which has been utilized by many huge media enterprises such as BuzzFeed and WashingtonPost in order to connect deeply...
What are important metrics to track native advertising performance?
Lowa -
Native advertising is an effective way for advertisers to reach their target audience. However, to ensure the success of a native advertising campaign, it...
Native Advertising Strategy: 8 Steps to Building a Successful Campaign for Your Business
Jodie -
Native advertising has quickly become a popular and effective way to promote businesses and reach target audiences. With its seamless integration into the user's...
4 Ways Native Content Advertising is Driving Conversions
Jodie -
Native content advertising has become a powerful tool for businesses looking to reach customers and drive conversions. Unlike traditional display ads, native ads are...
Pros And Cons Of Native Advertising
Jodie -
Before venturing into any new advertising approach, it's essential to have a thorough understanding of its advantages and disadvantages. This will help you optimize...
Native Advertising: Things you should know about!
Jodie -
What is native advertising?
Native advertising is a type of paid advertising that matches the form and function of the platform it appears on. It...
Sellers.json: A Key Element of Programmatic Ad
In the world of programmatic advertising, transparency has become increasingly important for both advertisers and publishers. As digital advertising evolves, so does the need...
Top 10 Best Niches For Programmatic Advertising
In the digital landscape, choosing the right niche is crucial for webmasters aiming to maximize their revenue through programmatic advertising. Certain niches attract high-value...
What are ATF and BTF? Why it is important in ad placement
The terms "above the fold" and "below the fold" are pivotal concepts that significantly influence the effectiveness of website layouts and advertising strategies. Originating...