The Situation
Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...
Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...
ChatGPT is an incredibly useful technology that has the potential to revolutionize a variety of industries. As a large language model developed by OpenAI,...
In this article, we continue with the rest of 5 landing page builders of top 10 landing page builders for advertisers in 2023.
#6: Instapage
Website:...
Native advertising has become an increasingly popular form of advertising in recent years, with brands looking for ways to reach consumers in a more...
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights?
Understanding...
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play.
Whether...