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Ad Operations Insights
What is Ad Fraud and How to Prevent It?
Brian -
In a previous blog about the ads.txt file, we learned that ad fraud can lead to devastating waste in ad spend and loss in...
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Google AdSense and Google AdX: What’s the difference?
In the vast landscape of online advertising, two prominent players stand out: Google AdSense and Google Ad Exchange (AdX). While both are products of...
Microsoft Clarity: How to use Clarity for better ad monetization
Microsoft Clarity: How to use Clarity for better ad monetization
In the previous blog, we have learnt about what Microsoft Clarity is, what it does...
Microsoft Clarity: Better Understanding on User Behavior
Dive Deeper into User Behavior with Microsoft Clarity
Microsoft Clarity is a free analytics tool designed to help website owners better understand user behavior and...