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Ad Operations Insights

What is Ad Fraud and How to Prevent It?

In a previous blog about the ads.txt file, we learned that ad fraud can lead to devastating waste in ad spend and loss in...
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What is Invalid Traffic (IVT)?

What is invalid traffic? Invalid traffic refers to any clicks or impressions on digital ads that may not result from genuine user interest or intentional...

Passive Income in Cryptocurrency with PubPower Affiliate Program

Increase Passive Income with PubPower Affiliate Program Today, we are excited to announce to all those interested in promoting and working with PubPower, the opportunity...

Higher Viewability and Better Engagement With Sticky 4K Ads

On the PubPower platform, we offer our publishers a variety of ad formats to diversify ads on their digital properties. Besides traditional ad formats...