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Ad Operations Insights

What is Ad Fraud and How to Prevent It?

In a previous blog about the ads.txt file, we learned that ad fraud can lead to devastating waste in ad spend and loss in...
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Video Ad: Boosting Revenue and Engagement

Hello guys, today we are going to talk about video ad format, one of the most powerful that is supported on PubPower platform, attracting...

The Power of Rewarded Ads for Download and Gaming Sites

If you are a person who is passionate in using phone apps, playing games or downloading files online, you have probably encounter ads offering...

Sellers.json: A Key Element of Programmatic Ad

In the world of programmatic advertising, transparency has become increasingly important for both advertisers and publishers. As digital advertising evolves, so does the need...