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Monetization Strategies

How Small Publishers Can Compete in Programmatic Advertising

Brian -
In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...
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How to Use Ad Refresh on PubPower to Increase Ad Revenue

Brian -
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...
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What is Banner Blindness? How to Avoid It

Brian -
Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
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Everything You Need To Know About CPM, CPA, and CPC

Brian -
In today's digital age, advertising has evolved far beyond the realms of print and television. With the internet dominating the landscape, businesses have an...

Best Ad Formats for Publishers

Brian -
In the dynamic and ever-evolving landscape of digital advertising, publishers find themselves navigating through a myriad of ad formats to maximize revenue and user...

Native advertising: Advanced placements & targeting

Lowa -
As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...

Optimize your native ads campaign to Maximinze Your Performance

Jodie -
Native ad campaign optimization is a crucial element of achieving maximum performance for your advertising efforts. It can be overwhelming to determine where to...

How To Increase Conversion Rate With Native Ads

Jodie -
Native advertising is a highly effective way to reach and engage your target audience, and with the right approach, you can boost your conversion...

4 Ways Native Content Advertising is Driving Conversions

Jodie -
Native content advertising has become a powerful tool for businesses looking to reach customers and drive conversions. Unlike traditional display ads, native ads are...

8 Tips For Creating High-Converting Landing Pages

Jodie -
Landing pages play a crucial role in advertising campaigns, as they act as the final destination for users after clicking on an advertisement. A...
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How Small Publishers Can Compete in Programmatic Advertising

Ad Operations Insights Brian - 0
In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...
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PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Header Bidding Tutorials Brian - 0
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
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PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Ad Operations Insights Brian - 0
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
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