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Monetization Strategies

What is Banner Blindness? How to Avoid It

Brian -
Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
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How to Use Keywords for SEO: A Guide for Publishers (2024)

Brian -
For publishers, driving organic traffic is essential for sustaining engagement and generating ad revenue. One of the most effective ways to attract the right...
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How to Attract More Organic Traffic to Your Website (2024)

Brian -
Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...
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Native advertising: Advanced placements & targeting

Lowa -
As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...

Optimize your native ads campaign to Maximinze Your Performance

Jodie -
Native ad campaign optimization is a crucial element of achieving maximum performance for your advertising efforts. It can be overwhelming to determine where to...

How To Increase Conversion Rate With Native Ads

Jodie -
Native advertising is a highly effective way to reach and engage your target audience, and with the right approach, you can boost your conversion...

4 Ways Native Content Advertising is Driving Conversions

Jodie -
Native content advertising has become a powerful tool for businesses looking to reach customers and drive conversions. Unlike traditional display ads, native ads are...

8 Tips For Creating High-Converting Landing Pages

Jodie -
Landing pages play a crucial role in advertising campaigns, as they act as the final destination for users after clicking on an advertisement. A...

Pros And Cons Of Native Advertising

Jodie -
Before venturing into any new advertising approach, it's essential to have a thorough understanding of its advantages and disadvantages. This will help you optimize...

Native Advertising: Things you should know about!

Jodie -
What is native advertising? Native advertising is a type of paid advertising that matches the form and function of the platform it appears on. It...
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PubPower Update: Stay Compliant with Blocked Page

Platform Updates Brian - 0
Hey PubPower Publishers! Have you explored the Blocked Page feature on your dashboard yet? If not, now is the perfect time to dive in! As...
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How Publishers Recover 40% Ad Revenue Using Adblock Analytics

Case Studies & Success Stories Brian - 0
The Situation Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...
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Increase User Experience with Outstream Inline Video

Header Bidding Tutorials Brian - 0
What is Outstream Inline Video? Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content. Unlike...
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