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Header Bidding Tutorials

Client-to-Server and Server-to-Server Header Bidding Guide

Client-to-Server and Server-to-Server Header Bidding Guide Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...

Header Bidding Tutorials

How Does PubPower Help Publishers Prepare For CCPA?

In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...

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Best Ad Formats for Publishers

In the dynamic and ever-evolving landscape of digital advertising, publishers find themselves navigating through a myriad of ad formats to maximize revenue and user...

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Google AdSense’s Major Changes in Early 2024: Greater Transparency, Easier Optimization

Google AdSense, the world's most popular online advertising platform, announced two major updates in 2024: a move to a CPM (cost-per-mille) pricing model and...

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Riding the Wave: The Future of Ad Tech for Publishers

In the ever-evolving landscape of digital advertising, publishers find themselves at the forefront of innovation, constantly seeking new ways to captivate audiences and boost...

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2024 Digital Advertising Trends You Can’t Ignore

Innovative Solutions in Digital Advertising You Can’t Ignore In recent years, digital advertising has rapidly evolved in terms of both scale and format. To always...

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