Hello guys, today we are going to talk about video ad format, one of the most powerful that is supported on PubPower platform, attracting very high bids by advertisers and significantly helping brands build their brand awareness.
What is Video Ad?
Audiences nowadays are focusing more on the content and how the product can relate to them more than the fancy coat. Along with the boom of video social media platforms such as TikTok and YouTube, there is no doubt that video advertisement production has become the top priority of all businesses.
To simply explain, Video advertising is a marketing strategy that uses short, engaging video clips to promote products, services, or brands. Typically distributed through digital platforms like social media, websites, and streaming services, it aims to capture audience attention, convey messages effectively, and drive action such as clicks or purchases.
Given that the USA is a tier 1 country, the CPM rates offered for the US traffic are elite. It is probably some of the best rates offered. For such tier 1 countries, you can get anything in the range of USD 5-30 for video ads.
According to Statista, advertisers have spent around 176 billions USD on video advertising worldwide, leading by United States.
Type of Video Ad
In-stream Video Ads
Publishers can integrate video ads within their own video content, typically during natural breaks in the content, such as between sections of an article or during transitions in a video series.
As it appears within the main video content, instream video ads are known for considerably high levels of user engagement and viewability. These characteristics make instream video a great advertising format for expanding brand awareness, delivering brand messages, product demonstrations, or storytelling experiences.
However instream has a potential for viewer disruption as mid-roll ads, in particular, can interrupt the viewing experience and may annoy users, potentially leading to higher abandonment rates. In-stream ads require actual video content to be effective, therefore, limits their use to platforms or publishers that regularly produce or host videos.
Skippability: Many in-stream ads, especially on platforms like YouTube, offer viewers the option to skip ads after a few seconds, which can reduce their effectiveness.
Outstream Video Ads
Publishers can place video ads within the body of text articles or in other non-video content areas on their website. These ads can autoplay when they come into view or when users interact with them, providing a non-intrusive monetization method.
Unlike its counterpart instream video ads, because outstream video don’t require native video content to run, the ads can appear on a broader range of websites, increasing the potential audience. Moreover, the ads play only when in view and often mute by default, providing a less intrusive user experience.
Despite all the benefits, without the captive audience of a pre-existing video, out-stream ads might be ignored or overlooked more easily than in-stream ads. They are just like other formats that are placed outside the main content, if not implemented thoughtfully (e.g., loud audio by default or blocking text), they can be seen as disruptive, leading to negative user experiences.
Reason Publisher Should Choose Video Ad For Monetization
Video ads offer a dynamic and immersive way to convey messages to audiences, making them a powerful tool for publishers seeking to elevate their advertising offerings. Here are several compelling reasons why publishers should consider embracing video ads.
Higher Engagement
In a world inundated with content, capturing and retaining audience attention is paramount. Video ads provide a visually compelling and engaging experience that can captivate users more effectively than traditional display ads. With attention spans dwindling, publishers can leverage video ads to create memorable experiences that resonate with their audience.
Increased Revenue Potential
Video ads often command higher rates than static ads due to their effectiveness in delivering messages and engaging viewers. Advertisers recognize the value of video placements and are willing to pay a higher price in this format. By incorporating video ads into their monetization strategy, publishers can unlock new revenue streams and maximize their earning potential.
Adaptation to Changing Consumer Habits
The way people consume content has drastically changed, with a significant shift towards online and mobile platforms. Video content has become a dominant form of media consumption, especially among younger demographics. This shift is partly due to the rise of social media platforms like YouTube, TikTok, and Instagram, where video content is the primary mode of communication.
Alignment with Consumer Preferences
In today’s digital landscape, consumers increasingly prefer video content over other forms of media. By offering video ad placements on their websites, publishers can cater to the preferences of their audience and provide content that resonates with their interests. With targeted advertising, the video ads contents are more aligned with the users preferences, which can increase user engagement and conversion rate.
Diversification of Ad Inventory
Diversifying ad inventory is key to optimizing revenue streams and mitigating risks associated with fluctuations in demand. By incorporating video ads alongside traditional display ads, publishers can diversify their ad inventory and reduce reliance on any single ad format or source of revenue. This not only provides stability but also opens up opportunities for cross-selling and upselling to advertisers interested in reaching their audience through multiple channels.
Get Into Programmatic Video Ad the Easy Way With PubPower
Getting started with programmatic video advertising can seem like a daunting task to beginners. But with PubPower, it doesn’t have to be. PubPower is an ad network with the header bidding system, our platform helps publishers monetize their content with diverse formats of advertising including video ads. On PubPower platform, publishers can host, manage, adjust their video and video ads all in one place.
How to Start Using PubPower Header Bidding?
You can easily start monetizing your digital content with PubPower platform by following this instruction article
Conclusion
Integrating video ads into their websites offers publishers a multitude of benefits, including increased engagement, enhanced revenue potential, improved user experience, and alignment with consumer preferences. By embracing video ads as a core component of their monetization strategy, publishers can unlock new opportunities for growth and success in the competitive digital landscape. However, just like the other ad formats, it is not always beneficial to implement video ads, it is vital that publishers should always consider and keep track of users’ experience while implementing ads on their content because it might be considered as interference.
