Quiz is a marketing strategy which has been utilized by many huge media enterprises such as BuzzFeed and WashingtonPost in order to connect deeply with their audiences and users. So what is “Quiz”? Let’s find out the answer in the following article!
1. What is Quiz ?
Quiz is one part of a quiz content marketing strategy in which consist of a list of questions or choices for users to interact on a website. Website owners usually apply quizzes on their websites for creating an additional type of entertainment, or getting to know their users/customers.
The reasons explained why almost all media companies and publishers apply quizzes on their websites is that it help them to connect deeply to their users/customers, it is also very easy to make and can be taken from virtually anywhere.
Try out PubPower’s QUIZ DEMO!
2. Benefits of Quiz
Increases Customer Engagement
Having an additional type of content can means that your users will have another purpose to spend their time on your website. By including questions type which is relevant to your company, brand or blog, you can boost up your recognition and also help users/customers to understand more about it.
Moreover, users/customers who are interest in your quiz content are likely to comeback for more, so it is one effective way to increase customer loyalty. Usually, using set of simple language and trendy topics is a fun way to keep your users active on your website.
Gain Insights from Quiz Respondents
The quiz experience can give you the ability to dig deeper to your users insights while increasing your site traffic. By creating personalized quizzes instead of taking manual research on users insights, you can also save a huge amount of time needed to collect the information for your database.
In addition, many quizzes set up can consist of analyzing tool, which can help you have a deeper view into users general preferences and reduce the amount of works for employees.
Improves Lead Generation
Increasing lead through site has been a difficult challenge to many businesses simply because their customers just can’t make a decision with too many options. Now, they can easily get recommendations that suit their taste as the result of a quiz. This limits the amount of decisions that customers have to make, and shortens customers’ way to purchasing.
Encourage social media reach
Quizzes can also be a very effective way to expand your websites social media reach.
Instead of posting plain image or video, posting a quiz can spice things up as they are very entertaining and virtually easy to access from everywhere. Setting up a ranking system and enabling quizzes to be shared can allow users to compete and compare results with their friends, and can also attract new users to your website.
Quizzes is a very effective way to give more value to your users, attract more traffic to your website, and help you segment your users. It has been utilized by most media companies, businesses, and publishers due to its benefits and easy setup.
PubPower is a header bidding platform with all the powerful tools for publishers including QUIZ!. We offer publishers tool to create QUIZ with a stock over 1000 entertaining topics for your users to play.
For more information on how to apply quiz on your website, please contact us or sign up to be our partner today!
