Alcohol
Content promoting the sale of alcohol is only allowed in countries where the sale and advertisement of alcohol are permitted. However, the following restrictions apply:
- No targeting of minors or displaying minors consuming alcoholic beverages.
- No association of alcohol consumption with having health benefits or improving social, sexual, athletic, or professional performance.
- No implication that excessive drinking is therapeutic, relaxing, or stimulating.
- No depiction of people under the influence of alcohol.
- No emphasis on a product’s alcohol strength.
- No association of drinking with activities that require a certain level of skill or coordination, such as driving or sporting activities.
- No use of celebrities, people/icons/cartoons, or any other images that may be appealing to minors.
Advertisers are responsible for complying with all applicable federal, state, and local laws and regulatory guidelines, including age-gating where necessary. Additionally, Advertisers are solely responsible for the content they wish to run on PubPower network.
Dating & Personals
Ads related to dating and personals must not promote casual sex, hook-ups, or one-night stands. Content must not promote infidelity or mail-order bride services. Additionally, content must not feature sexually suggestive imagery or comment on the physical appearance of individuals. Grouping individuals by ethnicity or calling out a specific gender is not allowed.
Health/Beauty and Cosmetics
May not make illegitimate or unproven claims about results
May not allude to diagnose, cure, prevent, treat, or reverse any disease, condition, or illness
Financial Services (Restricted)
Content must comply with financial governing bodies
CFDs and Forex can be promoted by managed accounts only, and upon verification by the PubPower team.
Cryptocurrency
Cryptocurrency is not allowed in these countries:
- Bangladesh
- Bolivia
- China
- Ecuador
- Iceland
- Kyrgyzstan
- Nepal
- Russia
- Vietnam
In the rest countries, cryptocurrency is not allowed, with the exception of editorial content from premium publisher sites. Digital currency exchanges, ICOs, Investment and trading advice are explicitly not allowed.
However, selected countries may decide to run cryptocurrency offers that they deem are valid in their country only. Such offers can be promoted by managed accounts only, and upon verification by the PubPower team.
Gambling
The promotion of gambling or sites that facilitate gambling is generally prohibited. However, targeting the United Kingdom and the United States, certain forms of gambling such as online casinos, sports betting, and fantasy sports are accepted. Rummy and fantasy cricket are also permitted for campaigns targeting India.
The following promotions or services are allowed:
- Apps that promote free games (such as “social casinos”)
- Physical casinos (as destinations)
- State-run lotteries
Political Advertisements
All political content must comply with local legislation and include clear disclosure of who paid for the advertisement. The landing page and site name for the ad should identify the source of payment, such as “Paid for by Candidate X for President” or “Paid for by the Committee on Democratic Ideals,” unless the organization promotes third-party material.
The landing page must also include a link to contact information for the organization. Political advertising must focus on neutral or positive stories and positions based on facts, without promoting any particular candidate, party, or political agenda. Ads should only speak from the voice of the organization promoting the ad and not falsely represent any political persons or parties. Ads must be neutral or positive and based in fact, and must not humiliate, disparage, or incite against any candidate, party, or population group.
Content can call out political groups or leanings in the headline as long as paid sponsorship is clearly disclosed. Images used in political ads must be relevant to the campaign or cause being promoted, and competitors’ images cannot be used. Note that political ads do not include ads for products or services or news organizations promoting their coverage of federal election campaigns, candidates, or current elected federal officeholders.
Fundraising
Personal fundraising for individuals (e.g. raising money for a sick person) is not allowed
General fundraising for businesses and/or products is acceptable
