What are ATF and BTF? Why it is important in ad placement
Brian -
The terms "above the fold" and "below the fold" are pivotal concepts that significantly influence the effectiveness of website layouts and advertising strategies. Originating...
Google AdSense and Google AdX: What’s the difference?
Brian -
In the vast landscape of online advertising, two prominent players stand out: Google AdSense and Google Ad Exchange (AdX). While both are products of...
Microsoft Clarity: How to use Clarity for better ad monetization
Brian -
Microsoft Clarity: How to use Clarity for better ad monetization
In the previous blog, we have learnt about what Microsoft Clarity is, what it does...
Microsoft Clarity: Better Understanding on User Behavior
Brian -
Dive Deeper into User Behavior with Microsoft Clarity
Microsoft Clarity is a free analytics tool designed to help website owners better understand user behavior and...
Getting Started with Programmatic Advertising
Brian -
In 2023, global programmatic ad spend reached an estimated 558 billion U.S. dollars, with spending set to surpass 770 billion by 2028. Programmatic advertising...