How Does PubPower Help Publishers Prepare For CCPA?
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In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...
Everything You Need To Know About CPM, CPA, and CPC
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In today's digital age, advertising has evolved far beyond the realms of print and television. With the internet dominating the landscape, businesses have an...
Best Ad Formats for Publishers
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In the dynamic and ever-evolving landscape of digital advertising, publishers find themselves navigating through a myriad of ad formats to maximize revenue and user...
Google AdSense’s Major Changes in Early 2024: Greater Transparency, Easier Optimization
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Google AdSense, the world's most popular online advertising platform, announced two major updates in 2024: a move to a CPM (cost-per-mille) pricing model and...
Riding the Wave: The Future of Ad Tech for Publishers
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In the ever-evolving landscape of digital advertising, publishers find themselves at the forefront of innovation, constantly seeking new ways to captivate audiences and boost...