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Platform Updates

PubPower Update: Stay Compliant with Blocked Page

Brian -
Hey PubPower Publishers! Have you explored the Blocked Page feature on your dashboard yet? If not, now is the perfect time to dive in! As...
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How Publishers Recover 40% Ad Revenue Using Adblock Analytics

Brian -
The Situation Ad-block usage has been a growing challenge for digital publishers, causing significant revenue losses due to hidden ad placements. In 2023-2024, many publishers...
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PubPower’s Rental Ad Manager: Maximize Your Ad Revenue Easily

Brian -
Managing digital advertising shouldn’t feel like a full-time burden. Yet, for media enterprises, agencies, and ad tech companies, complex integrations, limited transparency, and technical...
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Maximizing Your Advertising Performance: How ChatGPT Can Help?

Jodie -
ChatGPT is an incredibly useful technology that has the potential to revolutionize a variety of industries. As a large language model developed by OpenAI,...

Top 10 Landing Page Builders for Advertisers in 2023 [Part 2]

Jodie -
In this article, we continue with the rest of 5 landing page builders of top 10 landing page builders for advertisers in 2023. #6: Instapage Website:...

Top 10 Landing Page Builders for Advertisers [Part 1]

Jodie -
As a digital advertiser, having a landing page that is optimized for conversion is essential. Landing page builders can be a valuable tool to...

The Power Of Ad Creatives In Driving Performance

Jodie -

Advertising Trends to Watch for in Q2 2023

Jodie -
As we move into the second quarter of 2023, advertisers around the world are gearing up to take advantage of a variety of special...

The importance of transparency and disclosure in native advertising

Jodie -
Native advertising has become an increasingly popular form of advertising in recent years, with brands looking for ways to reach consumers in a more...

Key Considerations For Designing Mobile-First Native Ad Campaigns

Jodie -
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How Small Publishers Can Compete in Programmatic Advertising

Ad Operations Insights Brian - 0
In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...
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PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Header Bidding Tutorials Brian - 0
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
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PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Ad Operations Insights Brian - 0
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
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