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Header Bidding Tutorials

Know the Difference: SSP and DSP in Programmatic Advertising

Brian -
In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...
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What is Ad Fill Rate Definition? Tips To Increase Fill Rate

Brian -
Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...
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What is Prebid.js? Maximizing Revenue Through Header Bidding

Brian -
One of the most popular and powerful tools to achieve this is Prebid.js. If you’re a publisher looking to take full control of your...
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How to Monetize with PubPower Header Bidding

Brian -
How to Monetize with PubPower Self-serve Header Bidding PubPower is an ad network with headquarters located in Singapore. We currently has 120 million daily unique...

Client-to-Server and Server-to-Server Header Bidding Guide

Brian -
Client-to-Server and Server-to-Server Header Bidding Guide Header bidding has emerged as a pivotal strategy for publishers aiming to maximize their ad revenue. Within this domain,...

What is ads.txt ? How Can Publishers Implement On Their Website

Brian -
What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

How Does PubPower Help Publishers Prepare For CCPA?

Brian -
In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...

Native advertising: Advanced placements & targeting

Lowa -
As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...

Optimize Rules: Streamline Your Ad Campaign Optimization

Jodie -
PubPower's "Optimize Rules" feature is a powerful tool that can help you easily improve the performance of your ad campaigns. This feature provides a...

Campaign Types: How To Choose the Right One For Your Business

Jodie -
Choosing the right campaign type can make or break your advertising efforts on PubPower platform. By understanding the unique features and capabilities of each...
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What is Banner Blindness? How to Avoid It

Monetization Strategies Brian - 0
Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
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PubPower’s Update: The New Exclusive Smart AI Video Ad Format

Platform Updates Brian - 0
We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
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Mobile Ads: Best Practices for Publisher (2025)

Ad Operations Insights Brian - 0
With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...
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