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Header Bidding Tutorials

What is Ad Fill Rate Definition? Tips To Increase Fill Rate

Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...

CPM vs RPM: The Differences Publishers Should Know

As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...

Video Ad: Boosting Revenue and Engagement

Hello guys, today we are going to talk about video ad format, one of the most powerful that is supported on PubPower platform, attracting...
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How Does PubPower Help Publishers Prepare For CCPA?

In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...

Native advertising: Advanced placements & targeting

As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...

Optimize Rules: Streamline Your Ad Campaign Optimization

PubPower's "Optimize Rules" feature is a powerful tool that can help you easily improve the performance of your ad campaigns. This feature provides a...

Campaign Types: How To Choose the Right One For Your Business

Choosing the right campaign type can make or break your advertising efforts on PubPower platform. By understanding the unique features and capabilities of each...

Advertisements and Other Third-Party Content Policy

PubPower requires all advertisements and third-party content to adhere to specific policies. This pertains to both the content on the landing page and the...

Title, Thumbnail and Branding Text Policies

Your titles, thumbnails, and branding text must adhere to the policies outlined below. While these guidelines are not comprehensive, we reserve the right to...

Update on USDT Payment. Optimize Fees with New Networks

Hello Valued Publisher, In recent years, the cryptocurrency market has experienced tremendous growth, becoming increasingly integrated into online transactions. At PubPower, we are continually researching...

How to Use Keywords for SEO: A Guide for Publishers (2024)

For publishers, driving organic traffic is essential for sustaining engagement and generating ad revenue. One of the most effective ways to attract the right...

How to Attract More Organic Traffic to Your Website (2024)

Attracting organic traffic is one of the most effective ways to increase your website’s visibility, engagement, and revenue. With over 93% of all online...