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Header Bidding Tutorials

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Brian -
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
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PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Brian -
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
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How to Use Ad Refresh on PubPower to Increase Ad Revenue

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In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...
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CPM vs RPM: The Differences Publishers Should Know

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As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...

Video Ad: Boosting Revenue and Engagement

Brian -
Hello guys, today we are going to talk about video ad format, one of the most powerful that is supported on PubPower platform, attracting...

Sellers.json: A Key Element of Programmatic Ad

Brian -
In the world of programmatic advertising, transparency has become increasingly important for both advertisers and publishers. As digital advertising evolves, so does the need...

Google AdSense and Google AdX: What’s the difference?

Brian -
In the vast landscape of online advertising, two prominent players stand out: Google AdSense and Google Ad Exchange (AdX). While both are products of...

Getting Started with Programmatic Advertising

Brian -
In 2023, global programmatic ad spend reached an estimated 558 billion U.S. dollars, with spending set to surpass 770 billion by 2028. Programmatic advertising...

What is Prebid Timeout and how to optimize it?

Brian -
What is Prebid Timeout and how to optimize it? Understanding and managing Prebid timeout settings is crucial for any publisher looking to maximize ad revenue...

What is Lazy Loading?

Brian -
Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...
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How Publishers Recover 40% Ad Revenue Using Adblock Analytics

Case Studies & Success Stories PubPower - 0
The Situation Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...
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How to Overcome Banner Blindness and Boost Performance 2025

Monetization Strategies PubPower - 0
Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...
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Best Ad Formats for Popular Niches 2025

Ad Operations Insights PubPower - 0
In the fast-evolving world of programmatic advertising, choosing the best ad formats for your website or app can make or break your revenue goals....
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