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PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Brian -
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
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PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Brian -
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
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How to Use Ad Refresh on PubPower to Increase Ad Revenue

Brian -
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...
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CPM vs RPM: The Differences Publishers Should Know

Brian -
As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...

Video Ad: Boosting Revenue and Engagement

Brian -
Hello guys, today we are going to talk about video ad format, one of the most powerful that is supported on PubPower platform, attracting...

Sellers.json: A Key Element of Programmatic Ad

Brian -
In the world of programmatic advertising, transparency has become increasingly important for both advertisers and publishers. As digital advertising evolves, so does the need...

Google AdSense and Google AdX: What’s the difference?

Brian -
In the vast landscape of online advertising, two prominent players stand out: Google AdSense and Google Ad Exchange (AdX). While both are products of...

Getting Started with Programmatic Advertising

Brian -
In 2023, global programmatic ad spend reached an estimated 558 billion U.S. dollars, with spending set to surpass 770 billion by 2028. Programmatic advertising...

What is Prebid Timeout and how to optimize it?

Brian -
What is Prebid Timeout and how to optimize it? Understanding and managing Prebid timeout settings is crucial for any publisher looking to maximize ad revenue...

What is Lazy Loading?

Brian -
Imagine clicking on a website and finding that it loads instantaneously, offering you exactly what you need right away without any frustrating wait. That's...
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How Small Publishers Can Compete in Programmatic Advertising

Ad Operations Insights Brian - 0
In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...
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PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Header Bidding Tutorials Brian - 0
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
Read more

PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Ad Operations Insights Brian - 0
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
Read more

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