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Header Bidding Tutorials

What is Ad Fill Rate Definition? Tips To Increase Fill Rate

Brian -
Ad fill rate is a critical metric for publishers aiming to maximize revenue from their website or app. It measures the percentage of ad...
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CPM vs RPM: The Differences Publishers Should Know

Brian -
As a publisher, understanding key metrics like CPM (Cost Per Mille) and RPM (Revenue Per Mille) is crucial to optimizing your website’s revenue. These...
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Video Ad: Boosting Revenue and Engagement

Brian -
Hello guys, today we are going to talk about video ad format, one of the most powerful that is supported on PubPower platform, attracting...
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How Does PubPower Help Publishers Prepare For CCPA?

Brian -
In an era of increasing digital privacy concerns, the California Consumer Privacy Act (CCPA) is a significant regulation that protects California consumers while obliging...

Native advertising: Advanced placements & targeting

Lowa -
As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are...

Optimize Rules: Streamline Your Ad Campaign Optimization

Jodie -
PubPower's "Optimize Rules" feature is a powerful tool that can help you easily improve the performance of your ad campaigns. This feature provides a...

Campaign Types: How To Choose the Right One For Your Business

Jodie -
Choosing the right campaign type can make or break your advertising efforts on PubPower platform. By understanding the unique features and capabilities of each...

How to measure the success of your native ad campaigns?

Jodie -

Advertisements and Other Third-Party Content Policy

Jodie -
PubPower requires all advertisements and third-party content to adhere to specific policies. This pertains to both the content on the landing page and the...

Title, Thumbnail and Branding Text Policies

Jodie -
Your titles, thumbnails, and branding text must adhere to the policies outlined below. While these guidelines are not comprehensive, we reserve the right to...
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What is HTML5 Game Ads? Next-level In-game Ads

Industry News Brian - 0
As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...
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How to use Google Ad Experience Report to Improve Ad Performance

User Experience Tips Brian - 0
Google’s Ad Experience Report plays a pivotal role in helping publishers understand and improve how ads are displayed on their websites or apps. This...
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Update on USDT Payment. Optimize Fees with New Networks

Platform Updates Brian - 0
Hello Valued Publisher, In recent years, the cryptocurrency market has experienced tremendous growth, becoming increasingly integrated into online transactions. At PubPower, we are continually researching...
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