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Monetization Strategies
How Small Publishers Can Compete in Programmatic Advertising
Brian -
In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...
How to Use Ad Refresh on PubPower to Increase Ad Revenue
Brian -
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play.
Whether...
What is Banner Blindness? How to Avoid It
Brian -
Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
Pros And Cons Of Native Advertising
Jodie -
Before venturing into any new advertising approach, it's essential to have a thorough understanding of its advantages and disadvantages. This will help you optimize...
Native Advertising: Things you should know about!
Jodie -
What is native advertising?
Native advertising is a type of paid advertising that matches the form and function of the platform it appears on. It...
How Small Publishers Can Compete in Programmatic Advertising
In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...
PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
PubPower Report Guide (Part 1): Metrics Analysis with Overview Report
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights?
Understanding...
