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Google AdSense’s Major Changes in Early 2024: Greater Transparency, Easier Optimization
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Google AdSense, the world's most popular online advertising platform, announced two major updates in 2024: a move to a CPM (cost-per-mille) pricing model and...
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Sellers.json: A Key Element of Programmatic Ad
In the world of programmatic advertising, transparency has become increasingly important for both advertisers and publishers. As digital advertising evolves, so does the need...
Top 10 Best Niches For Programmatic Advertising
In the digital landscape, choosing the right niche is crucial for webmasters aiming to maximize their revenue through programmatic advertising. Certain niches attract high-value...
What are ATF and BTF? Why it is important in ad placement
The terms "above the fold" and "below the fold" are pivotal concepts that significantly influence the effectiveness of website layouts and advertising strategies. Originating...