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Google AdSense’s Major Changes in Early 2024: Greater Transparency, Easier Optimization

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Google AdSense, the world's most popular online advertising platform, announced two major updates in 2024: a move to a CPM (cost-per-mille) pricing model and...
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How Small Publishers Can Compete in Programmatic Advertising

Ad Operations Insights Brian - 0
In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...
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PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Header Bidding Tutorials Brian - 0
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
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PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Ad Operations Insights Brian - 0
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
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