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Google AdSense’s Major Changes in Early 2024: Greater Transparency, Easier Optimization

Brian -
Google AdSense, the world's most popular online advertising platform, announced two major updates in 2024: a move to a CPM (cost-per-mille) pricing model and...
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What is Banner Blindness? How to Avoid It

Monetization Strategies Brian - 0
Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
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PubPower’s Update: The New Exclusive Smart AI Video Ad Format

Platform Updates Brian - 0
We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
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Mobile Ads: Best Practices for Publisher (2025)

Ad Operations Insights Brian - 0
With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...
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