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Know the Difference: SSP and DSP in Programmatic Advertising

Header Bidding Tutorials Brian - 0
In the programmatic advertising ecosystem, SSP (Supply-Side Platform) and DSP (Demand-Side Platform) are two critical components that power seamless ad transactions. While they work...
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What is HTML5 Game Ads? Next-level In-game Ads

Industry News Brian - 0
As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...
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How to use Google Ad Experience Report to Improve Ad Performance

User Experience Tips Brian - 0
Google’s Ad Experience Report plays a pivotal role in helping publishers understand and improve how ads are displayed on their websites or apps. This...
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