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What is HTML5 Game Ads? Next-level In-game Ads

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As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...
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How to Use Keywords for SEO: A Guide for Publishers (2024)

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For publishers, driving organic traffic is essential for sustaining engagement and generating ad revenue. One of the most effective ways to attract the right...
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Top 10 Best Niches For Programmatic Advertising (2024)

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In the digital landscape, choosing the right niche is crucial for webmasters aiming to maximize their revenue through programmatic advertising. Certain niches attract high-value...
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Microsoft Clarity: How to use Clarity for better ad monetization

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Microsoft Clarity: How to use Clarity for better ad monetization In the previous blog, we have learnt about what Microsoft Clarity is, what it does...

Microsoft Clarity: Better Understanding on User Behavior

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Dive Deeper into User Behavior with Microsoft Clarity Microsoft Clarity is a free analytics tool designed to help website owners better understand user behavior and...

Native Ads: Definition, Stats, Benefits, Best Practices

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As the digital advertising landscape evolves, publishers are continually looking for ways to create more engaging, less intrusive ad experiences for their audiences. Native...

What is Invalid Traffic (IVT)?

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What is invalid traffic? Invalid traffic refers to any clicks or impressions on digital ads that may not result from genuine user interest or intentional...

What is ads.txt ? How Can Publishers Implement On Their Website

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What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

Increase User Experience with Outstream Inline Video

Header Bidding Tutorials Brian - 0
What is Outstream Inline Video? Outstream Inline Video, also known as in-read or native video, are mobile-specific ads that appear within non-video based editorial content. Unlike...
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8 Tips to Increase User’s Session Duration on Your Website (2025)

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Why Publishers Need to Improve Session Duration Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....
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How to Display Premium Ads with Hard Floor Price

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In programmatic advertising, pricing strategies play a critical role in how publishers monetize their ad inventory. One of the most commonly used strategies is...
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