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What is HTML5 Game Ads? Next-level In-game Ads

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As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...
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How to Use Keywords for SEO: A Guide for Publishers (2024)

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For publishers, driving organic traffic is essential for sustaining engagement and generating ad revenue. One of the most effective ways to attract the right...
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Top 10 Best Niches For Programmatic Advertising (2024)

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In the digital landscape, choosing the right niche is crucial for webmasters aiming to maximize their revenue through programmatic advertising. Certain niches attract high-value...
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Microsoft Clarity: How to use Clarity for better ad monetization

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Microsoft Clarity: How to use Clarity for better ad monetization In the previous blog, we have learnt about what Microsoft Clarity is, what it does...

Microsoft Clarity: Better Understanding on User Behavior

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Dive Deeper into User Behavior with Microsoft Clarity Microsoft Clarity is a free analytics tool designed to help website owners better understand user behavior and...

Native Ads: Definition, Stats, Benefits, Best Practices

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As the digital advertising landscape evolves, publishers are continually looking for ways to create more engaging, less intrusive ad experiences for their audiences. Native...

What is Invalid Traffic (IVT)?

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What is invalid traffic? Invalid traffic refers to any clicks or impressions on digital ads that may not result from genuine user interest or intentional...

What is ads.txt ? How Can Publishers Implement On Their Website

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What is ads.txt ? How Can Publishers Implement On Their Website Programmatic advertising is showing its predominance and potential to become the future of the...

PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report

Header Bidding Tutorials Brian - 0
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
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PubPower Report Guide (Part 1): Metrics Analysis with Overview Report

Ad Operations Insights Brian - 0
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights? Understanding...
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How to Use Ad Refresh on PubPower to Increase Ad Revenue

Header Bidding Tutorials Brian - 0
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play. Whether...
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