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Technology and Innovations
PubPower’s Update: The New Exclusive Smart AI Video Ad Format
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We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
What is HTML5 Game Ads? Next-level In-game Ads
Brian -
As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...
2024 Digital Advertising Trends You Can’t Ignore
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Innovative Solutions in Digital Advertising You Can’t Ignore
In recent years, digital advertising has rapidly evolved in terms of both scale and format. To always...
Riding the Wave: The Future of Ad Tech for Publishers
Brian -
In the ever-evolving landscape of digital advertising, publishers find themselves at the forefront of innovation, constantly seeking new ways to captivate audiences and boost...
How Small Publishers Can Compete in Programmatic Advertising
In the world of programmatic advertising, it often feels like big media groups, premium publishers, and large-scale platforms dominate the playing field.However, small and...
PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
PubPower Report Guide (Part 1): Metrics Analysis with Overview Report
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights?
Understanding...
