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Technology and Innovations
PubPower’s Update: The New Exclusive Smart AI Video Ad Format
Brian -
We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
What is HTML5 Game Ads? Next-level In-game Ads
Brian -
As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...
2024 Digital Advertising Trends You Can’t Ignore
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Innovative Solutions in Digital Advertising You Can’t Ignore
In recent years, digital advertising has rapidly evolved in terms of both scale and format. To always...
Riding the Wave: The Future of Ad Tech for Publishers
Brian -
In the ever-evolving landscape of digital advertising, publishers find themselves at the forefront of innovation, constantly seeking new ways to captivate audiences and boost...
SSP and DSP: Key Differences in Programmatic Advertising
Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...
Recover 40% Ad Revenue Using PubPower’s Adblock Alert
The Situation
Ad blockers are reshaping the digital publishing landscape, with 912 million active users worldwide and a projected $54 billion in revenue loss for...
How to Overcome Banner Blindness and Boost Performance 2025
Banner blindness continues to challenge digital advertisers and publishers worldwide, with recent studies showing that users consistently ignore advertisement-like content across both desktop and...
