HomeTechnology and Innovations
Technology and Innovations
PubPower’s Update: The New Exclusive Smart AI Video Ad Format
Brian -
We’re thrilled to announce the launch of a groundbreaking new ad format, Smart AI Video, exclusively available on PubPower. This innovative format leverages cutting-edge...
What is HTML5 Game Ads? Next-level In-game Ads
Brian -
As of 2024, the global gaming community comprises approximately 3.32 billion active gamers, reflecting a significant increase of over 1 billion players in the...
2024 Digital Advertising Trends You Can’t Ignore
Brian -
Innovative Solutions in Digital Advertising You Can’t Ignore
In recent years, digital advertising has rapidly evolved in terms of both scale and format. To always...
Riding the Wave: The Future of Ad Tech for Publishers
Brian -
In the ever-evolving landscape of digital advertising, publishers find themselves at the forefront of innovation, constantly seeking new ways to captivate audiences and boost...
How to Increase Organic Traffic to Your Website 2025
Picture this: You've spent months creating the perfect website, filled with valuable content that your audience needs. But weeks pass, and your traffic remains...
12 Tips to Increase Session Duration That Work for Publishers
In the competitive landscape of digital publishing, understanding and optimizing session duration has become a make-or-break factor for success. Whether you're a seasoned publisher...
SSP and DSP: Key Differences in Programmatic Advertising
Programmatic advertising has transformed digital marketing, with global programmatic ad spend reaching an estimated 595 billion U.S. dollars in 2024 (Statista). At the center...
