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User Experience Tips
Best Ad Format for Popular Niches (2025)
Brian -
When it comes to programmatic advertising, one size does not fit all. The effectiveness of an ad format greatly depends on the type of...
8 Tips to Increase User’s Session Duration on Your Website (2025)
Brian -
Why Publishers Need to Improve Session Duration
Increasing session duration is crucial for publishers because it directly impacts ad revenue, user engagement, and search rankings....
What is Banner Blindness? How to Avoid It
Brian -
Banner blindness can significantly affect your ad performance. This phenomenon, where users overlook advertisements, reduces engagement rates and impacts publishers' revenue. Let’s explore what...
Mobile Ads: Best Practices for Publisher (2025)
Brian -
With billions of users glued to their mobile devices, programmatic advertising on mobile has become a cornerstone for publishers and advertisers alike. In October...
How to use Google Ad Experience Report to Improve Ad Performance
Brian -
Google’s Ad Experience Report plays a pivotal role in helping publishers understand and improve how ads are displayed on their websites or apps. This...
Why PageSpeed Insights Matters for Publishers?
Brian -
In the highly competitive world of digital publishing, a website’s speed is often the determining factor in its success. Slow-loading sites not only frustrate...
PubPower Report Guide (Part 2): Slice Data in Detail with the Dimension Report
In Part 1 of our PubPower Report Guide, we introduced the Overview Report. That report helps publishers track high-level performance indicators such as revenue,...
PubPower Report Guide (Part 1): Metrics Analysis with Overview Report
If you're a publisher using PubPower, you're already taking steps toward smarter monetization. But are you really making the most of your dashboard insights?
Understanding...
How to Use Ad Refresh on PubPower to Increase Ad Revenue
In digital advertising, every impression counts. But what if you could increase ad impressions without increasing traffic? That’s where ad refresh comes into play.
Whether...
