As an advertiser, it is important to target your ads by placements when you have specific goals in mind for your campaign. There are some benefits to run native ads on each placement.
1. Display ads placements
The placements include the top, bottom, or sides of a webpage. They are a good choice to attract the attention of potential customers and increase brand awareness. With banner placements, you can target your ads to specific audiences based on their demographics, interests, and behavior. This ensures that your ads are being seen by the right people, increasing the likelihood of engagement and conversions.
2. Interstitial placements
These are full-screen ads that appear between content on a website. Interstitial ads tend to have higher click-through rates and conversion rates than other types of ads because the placement makes them difficult to ignore. This means that users are more likely to engage with the ad and take action.
3. Sticky banner ads placements
There are areas that remain visible as the user scrolls down a webpage. They are an effective way to promote your brand and drive traffic to your website, especially when used in conjunction with other types of native advertising placements.
4. Native advertising placements
They are between the content on a page, allowing the reader to consult them naturally and with little effort. It often seems more trustworthy than other types of advertising, since they’re designed to fit in with the website’s content and provide value to the user. It leads to more traffic and conversions for the advertiser.
Overall, choosing suitable placements can be the effective way to reach your target audience and achieve your advertising goals. At Pubpower, we provide our advertisers with detailed placements.
